Manila, Philippines — For decades, Eye Mo has been a trusted name in eye care for Filipino families, synonymous with quick and effective relief from eye irritation. Today, the iconic brand turns a new page as it proudly unveils its refreshed, nature-inspired packaging — a global redesign that embodies freshness, modernity, and the same trusted formula generations have relied on.
Unveiled during a special launch event in Manila, the new packaging marks a milestone in Eye Mo’s evolution, blending its heritage of care with a vision for a brighter, unified future.
A Global Promise, Renewed
“This isn’t just a new box. It’s about a promise that began 80 years ago and continues today,” said Mr. Weitarsa Hendarto, Director of PT Combiphar, as he opened the presentation.
Hendarto emphasized that this transformation is not merely for trend, but for clarity, consistency, and integrity. As Eye Mo expands across international markets, the redesigned packaging symbolizes a unified brand language that transcends borders.
“From the Philippines to Indonesia, Mexico to Singapore, this new design speaks one language: fresh, modern, same quality, and consistency,” he added.
This synchronized look strengthens Eye Mo’s identity as a global eye care leader, connecting millions of consumers through a shared promise — care and trust that stand the test of time.
Design Inspired by Nature
The fresh visual identity — highlighted by water droplets, bold color palettes, and the iconic Eye Mo bottle shape — is more than a design choice. It’s a tribute to nature and purity, mirroring the brand’s essence.
“These hues are inspired by nature’s freshness, unveiling a new refreshing look with the same effective formula,” Hendarto explained.
Every element reflects the revitalizing comfort Eye Mo brings with each drop — a visual expression of relief, renewal, and reliability.
Transformation That Inspires
The event also featured Miss Earth 2017 and licensed physicist Karen Ibasco, who shared her story of transformation and purpose.
“Transformation isn’t about losing your identity — it’s about enhancing it so you can shine even brighter,” Karen said, drawing parallels between her personal evolution and Eye Mo’s brand journey.
From teaching and working in the medical field to representing the Philippines in international pageants, Karen’s story embodies growth without losing authenticity — the same value that guides Eye Mo in its evolution: new look, same heart.
A Tribute to Legacy, Loyalty, and Trust
According to Earl Jayona, Senior Marketing Manager of Eye Mo Philippines, “this new look is our way of saying thank you — for more than eight decades of trust.”
He added, “The refreshed packaging also serves as a tribute to the generations of loyal consumers who have relied on Eye Mo since the 1940s — fresh new look, same trusted formula.”
To celebrate this milestone, Eye Mo presented a touching montage of archival photos, user memories, and national milestones, highlighting the brand’s role in eye health awareness through the years. The launch also marked the start of a nationwide campaign across above-the-line, digital, and on-ground activations.
Continuing a Vision of Care
As the event concluded, all brand leaders gathered on stage, symbolizing Eye Mo’s unified vision for the future.
“Today, we don’t just unwrap packaging. We unwrap a new chapter of Eye Mo — with a fresh and modern look,” Jayona said.
While the spotlight shines on the new design, one message remains clear: Eye Mo’s commitment to eye health and consumer trust remains stronger than ever.
The new Eye Mo packaging is now available in all leading drugstores nationwide.
For more information, visit www.eyemoph.com
Facebook: EyeMoPH
Instagram: @eyemophofficial
