Watsons is the place where hair finds its confidence. The ongoing Flip It, Flaunt It Campaign continues to offer Filipinos the best products and expert tips. With trusted brands and exclusive finds, shoppers can discover the perfect match for their hair story.
Hair goes beyond style—it’s a statement of self-expression, wellness, and confidence. And with Watsons, every Filipino gets the right tools and products to flip and flaunt their hair their way. As the country’s leading destination for hair care, Watsons offers an extensive selection of everyday essentials and premium finds—from shampoos, conditioners, and hair color to styling must-haves and electrical devices.
Your Hair, Your Way
The Flip It, Flaunt It Campaign continues to guide shoppers toward the best solutions for their unique hair type, while introducing new and exclusive products only at Watsons.
For straight hair – Keep strands sleek and hydrated with Naturals by Watsons Aloe Vera Shampoo, restore shine with Bremod Performance Cocoa Butter Conditioner, or bring softness back in a minute with Silk Secrets One Minute Hot Oil.
For wavy hair – Enjoy bounce and hydration with Tsubaki Premium Moist & Repair Shampoo & Conditioner, while Hair Treats Brazilian Botox Serum and Naturals by Watsons Argan Oil keep waves nourished and defined.
For curly hair – Stay frizz-free and fabulous with Curls by Zenutrients Leave-In Conditioner, Noughty Wave Hello Shampoo, and Luxe Organix Curl Define Shampoo.
For oily hair – Control excess oil with Lauat Leave-On Conditioner, while Vitress Keratin Shine Serum locks in moisture and adds a glossy finish.
For colored hair – Keep tones vibrant with L’Oréal Everpure Brass Toning Purple Shampoo and protect against damage with Mise en Scène Perfect Serum.
Across all categories, trusted favorites like Gatsby, Hair Treats, Glamworks, and more ensure Watsons has a solution for every strand story.
Real Stories, Real Inspiration
Adding a personal touch, Watsons brings in advocates across generations—like Gen Z creator Karen Valdez and silver-generation personalities Anthony Pangilinan and James Deakin—to flaunt their own hair journeys. Their message is clear: confidence through hair has no age limit.
The campaign also introduces Hair Chair Stories, Watsons’ educational content series featuring Dr. Jarische Lao-Ang (dermatologist), Dominic Mangat (celebrity hairstylist), and Rachel Samon (Watsons Beauty Advisor). Viewable on Watsons’ Instagram and TikTok, the series offers expert tips on dandruff, scalp care, styling, coloring, and managing curls.
Shop, Save, and Flaunt More
With over 1,200 Watsons stores nationwide and the Watsons App, shoppers can conveniently continue their hair journey while enjoying exclusive promos and rewards.
Watsons Club Members unlock up to 50% OFF, Buy 1 Take 1 deals, event access, gifts with purchase, and earn points with every transaction.
New app users also get ₱100 off with a minimum spend of ₱1,000 using code NEWUSER, plus perks like Click & Collect and Express Delivery.
Confidence in Every Flip
Through Flip It, Flaunt It, Watsons proves that hair care isn’t just about products—it’s about expression, care, and telling your story. Whatever your hair type, Watsons is here to make every flip worth flaunting.
