Kuya Kim’s MOVE IT Challenge: Proving the Rider Onboarding is Tough

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Homegrown motorcycle taxi platform MOVE IT is doubling down on road safety and rider excellence — this time with the help of veteran journalist and motorcycle aficionado Kuya Kim Atienza, who personally braved the brand’s rigorous six-step rider onboarding process.

Kuya Kim recently visited MOVE IT’s onboarding center to personally undergo the platform’s rigorous rider certification process—from vehicle inspections to road safety and skills assessment

Known for his passion for motorcycles and public service, Kuya Kim proved that MOVE IT’s Ka-MOVE IT gear isn’t handed out easily. In his latest Facebook vlog, he took viewers behind the scenes of the comprehensive assessment that every aspiring MOVE IT rider must pass:

  • Document Screening: Complete compliance is a must — from NBI, police, and CIBI clearance to mandatory drug and health testing every six months.
  • Vehicle Inspection: Every motorcycle must meet the strict roadworthiness standards set by the Motorcycle Taxi Pilot Study.
  • Skills Assessment: Real-world riding drills, backriding tests, and control checks ensure riders are road-ready.
  • Training & Orientation: Classroom sessions cover road safety, passenger service, and app navigation, with annual retraining required.
  • Account Activation: Only those who pass all stages are cleared to go live.
  • Gear Release: Riders receive high-grade safety gear — free of charge — as part of MOVE IT’s professionalization drive.

The verdict? Even a seasoned rider like Kuya Kim had to earn his place.

Kuya Kim also introduced “I-Sumbong Mo sa MOVE IT”, a new Facebook Messenger channel where passengers can easily report safety issues or share driver-related feedback. This adds to MOVE IT’s in-app ratings and “Report an Issue” feature, making the riding experience safer and more accountable for everyone.

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