- 1. ZTE highlights an ecosystem of next-generation devices that blend seamless connectivity, AI features and immersive ACG culture, all designed for today’s digital-first generation.
- 2. ZTE displays the nubia Neo 3 series, a lineup of stylish gaming smartphones built around the “Born to Win” spirit.
- 3. ZTE showcases a full lineup of AI-powered terminals covering smartphones, tablets, laptops, PCs and mobile Internet devices, demonstrating its leadership in AI-centered innovations connecting person, vehicle and home scenarios.
ZTE Corporation (0763.HK / 000063.SZ), a global leader in integrated ICT solutions, made a powerful statement at MWC Shanghai 2025, showcasing its next-generation Full-Scenario Intelligent Ecosystem—a seamless blend of smart devices, immersive gaming, and AI-powered experiences. At the heart of this ecosystem is multi-modal interaction technology powered by AI voice, delivering intuitive and connected experiences across ZTE’s smart terminals.
🎮 Gaming Meets Innovation: nubia Neo 3 Series “Born to Win”
Leading the charge is the nubia Neo 3 Series, ZTE’s latest line of gaming smartphones inspired by the “Born to Win” spirit. These sleek devices fuse high-performance hardware with bold ACG (anime, comics, gaming) culture, creating a powerful platform for digital-native gamers.
The ZTE Devices booth transformed into a mini esports arena, complete with:
- Live mobile tournaments
- Free Fire cosplayers and Demi, ZTE’s AI Virtual Companion
- A vibrant photo zone with hand-painted backdrops and life-size character standees
This cultural immersion celebrates youth identity and gaming passion—bridging technology and creativity in a way that resonates with Gen Z.
“We’re blending hard tech with soft power,” said Ni Fei, SVP of ZTE and President of ZTE Mobile Devices. “This isn’t just about innovation—it’s about engaging the next generation where they live, play, and dream.”
🚀 Console-Like Mobile Gaming with AI-Powered Features
The nubia Neo 3 Series sets a new bar in accessible mobile gaming. It features:
- Dual gaming shoulder triggers—the only ones in its class—for intuitive FPS and MOBA control
- 120Hz refresh rate, large battery with Bypass Charging, and advanced cooling systems
- NeoTurbo AI Engine and AI Game Space 3.0 for real-time performance optimization
- Demi, the AI Virtual Companion, offering features like Demi Care, Demi Live, and Demi Alarm to enhance gameplay, focus, and schedule management
As the Official Co-Branded Gaming Smartphone for Free Fire, the Neo 3 Free Fire Edition delivers a fully customized gaming experience—with themed UI, sound effects, ringtones, and icons. It’s now available in Southeast Asia, Latin America, Europe, the Middle East, and more.
🌐 AI Everywhere: ZTE’s Full-Scenario Intelligent Device Lineup
Beyond gaming, ZTE is building a smart, connected future with AI-integrated products that span work, play, and everyday life:
- nubia Z70S Ultra: Full-screen flagship with under-display camera and 35mm optical system
- nubia Flip 2: A more durable foldable with enhanced AI photography and larger external display
- nubia Pad Pro: A productivity and entertainment tablet tailored for hybrid lifestyles
Each device delivers smart capabilities that simplify tasks and elevate experiences—from AI-enhanced photos to seamless multitasking and gaming performance.
📶 World-Leading AI-Powered Connectivity
ZTE further cements its leadership in the global 5G and Wi-Fi market, showcasing its top-ranked FWA & MBB solutions, as confirmed by the latest TSR and ABI Research reports.
Highlighted innovations include:
- ZTE G5 Ultra: World’s first AI-powered 5G-Advanced FWA with speeds up to 19 Gbps
- ZTE G5 Max Wi-Fi: World’s first 30 dBi Wi-Fi 7 mmWave FWA, supporting up to 10 Gbps
- ZTE U60 Pro: Fastest Wi-Fi 7 5G Mobile Wi-Fi, with 3.6 Gbps speeds and 16-hour battery
Powered by the Qualcomm® Dragonwing™ FWA Gen 3 platform and Snapdragon® X75 5G Modem-RF, these solutions deliver unprecedented energy efficiency, spectrum agility, and ultra-low latency—perfect for next-gen connectivity at home, on the road, or in enterprise environments.
🤖 A Future Shaped by AI
With AI now driving global digitalization and industrial transformation, ZTE’s Full-Scenario Intelligent Ecosystem aims to connect people, vehicles, and homes in smarter, more emotional, and more functional ways.
“This is more than technology—it’s about enriching life through intelligent, human-centric experiences,” ZTE affirmed in its closing statement. “We’re building a future where AI isn’t just efficient—it’s inspiring.”
🌟 ZTE at MWC Shanghai 2025: Tech with Heart, Performance with Purpose.
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