In partnership with Lazada, POP MART is creating new ways to delight collectors in the Philippines, with blind boxes, bold characters, and real-world fan moments.
What started as a niche hobby is now a full-blown cultural phenomenon. The blind box obsession sweeping across the Philippines and Southeast Asia has hit the mainstream—and POP MART is leading the charge. Known for transforming designer toy characters like MOLLY, DIMOO, and SKULLPANDA into collectible icons, the global brand is deepening its connection with fans through Lazada’s LazMall.
Since launching on LazMall in 2023, POP MART has experienced over 5x growth, making it one of the platform’s fastest-growing toy brands. The secret? A blend of surprise drops, live unboxings, collector-first strategies, and a vibrant community that thrives on the joy of discovery.
Collecting, Evolved: From Surprise to Story
POP MART’s success reflects a powerful shift in consumer behavior—where collectibles are no longer just toys, but emotional investments, nostalgic mementos, and pieces of art. With the blind box market expected to soar to USD 38.4 billion by 2031, driven largely by Gen Z and millennials, the brand is perfectly positioned at the intersection of fandom, storytelling, and retail innovation.
“Whether it’s the thrill of the mystery or the joy of finding your favorite character, our collectors are looking for more than just toys—they’re seeking stories,” said a POP MART spokesperson. “With Lazada, we’re able to deliver those stories in a seamless and engaging way.”
Global Drops Launching This June
This month, POP MART is treating fans to two globally exclusive drops: collectible figures of MOLLY and Zsiga, along with the launch of the second-generation SKULLPANDA plush toys—bringing a soft, huggable twist to a fan-favorite. These items will be available exclusively on LazMall starting June 2025. To meet soaring demand, POP MART is also scaling up inventory and enhancing visibility across its LazMall storefront.
Where Shopping Meets Fandom
On Lazada, shopping for collectibles is more than just a transaction—it’s an experience. Powered by AI-driven recommendations and region-specific insights, POP MART tailors its product drops to match what fans love most in each market.
Collectors benefit from next-level convenience, with 85% of orders in Metro Manila and other Southeast Asian cities arriving within 48 hours. Orders are delivered in shock-proof, collector-grade packaging, complete with real-time tracking via the Lazada app—ensuring each piece arrives in perfect condition.
POP MART’s presence on LazMall also fuels creator-driven commerce. Today, over one-third (34%) of its Lazada sales come from affiliate creators—livestreamers, toy reviewers, and content creators whose unboxing videos and character deep-dives bring the POP MART universe to life.
Bringing the Experience Offline
The excitement doesn’t stop online. On June 1, fans in the Philippines got a taste of the POP MART world in real life at the Lazada x POP MART 5KM Run at SM Mall of Asia Complex. The event brought together fitness, music, and fandom in one dynamic celebration of pop culture, with an exclusive POP MART booth offering first looks at new drops and in-person encounters with beloved characters.
“POP MART’s world is built on creativity and connection,” said Kaya Qin, Chief Business Officer at Lazada Group. “Through Lazada’s platform, brands like POP MART can inspire a new generation of collectors with immersive experiences—both online and offline.”
From screen to store, livestream to lifestyle, POP MART is redefining what it means to collect. With community at its core and storytelling in every drop, the brand continues to elevate the blind box experience—one surprise at a time.
