NYMA, the Philippines’ premier talent management agency, is celebrating yet another milestone as four of its trailblazing creators—Abi Marquez, Adelina Eugenio, Buji Babiera, and Raco Ruiz—land finalist spots at the highly anticipated Hashtag Asia Awards 2025.
This marks back-to-back recognition for NYMA at the prestigious regional awards, following a standout showing in 2024, where several of its talents brought home major wins.
Representing a diverse mix of storytelling and impact, the nominated campaigns include:
Best Campaign by a Mega Influencer
- Abi Marquez – Star Margarine SUSTANSYARAP (Star Margarine)
- Adelina Eugenio – Makeup Sampler Set (Issy & Co.)
- Buji Babiera – The Good Chat (Makesense)
<embed: Best Campaign by a Mega Influencer finalists>
Best Campaign by a Macro Influencer
<embed: Best Campaign by a Macro Influencer finalist>
“To see our talents nominated once again is a proud moment for us,” said Kat Bautista, NYMA’s Chief Operating Officer. “Abi, Adelina, Buji, and Raco may be young, but their work already shapes conversations and challenges conventions. Each of them leads with authenticity and purpose, using their influence to forge real, lasting connections.”
She added, “They may all have different voices and creative styles, but they share one bold vision: to bring Filipino creativity to the global stage and inspire the next generation of storytellers.”
The Hashtag Asia Awards celebrates excellence in the Asia-Pacific influencer space, spotlighting creators and campaigns that drive cultural resonance, innovation, and meaningful engagement.
Winners will be revealed at the awards gala on June 13, 2025 (Friday) at Sofitel City Centre, Singapore, with registration beginning at 5:15 PM.
With the spotlight set and momentum on their side, NYMA’s rising stars are poised to bring home the gold once again—and proudly raise the Philippine flag on the global stage.
