6th VP Choice Awards: Mang Inasal Earns Fast Food Chain of the Year Title

Mang Inasal, the Philippines’ Grill Expert, has once again proven its place in the hearts of Filipinos after being named Fast Food Chain of the Year at the prestigious 6th VP Choice Awards, held at The Blue Leaf Cosmopolitan in Quezon City.

“To be voted Fast Food Chain of the Year by the people themselves is the highest honor we can receive,” said Mang Inasal President Mike V. Castro. “Every vote is a reminder that we are part of our customers’ daily lives—and we remain committed to serving them with the same passion and gratitude they’ve shown us.”

Mang Inasal outshined six of the country’s top fast-food chains, winning the title through a combination of public voting and expert panel recognition, further cementing its reputation as a beloved household name.

Adding more sparkle to the night, Mang Inasal brand endorser Fyang Smith was recognized as Promising Female Star of the Year, a nod to her rising influence and connection with fans.

Organized by Village Pipol Magazine, the VP Choice Awards honor excellence in entertainment, business, tech, travel, and lifestyle—distinguished by public support and editorial insight.

A Winning Streak of Recognition

This milestone adds to Mang Inasal’s growing roster of local and global accolades. In the latest 2025 Brand Finance report, the brand was recognized as the Strongest Quick Service Restaurant (QSR) Brand in the Philippines and ranked 7th among the country’s strongest brands overall. It also secured the 25th spot in the Philippines’ 50 Most Valuable Brands, making it the second highest-ranking QSR, next only to Jollibee.

The winning streak continued this year with one Silver and two Bronze trophies at the 12th Asia-Pacific Stevie® Awards, and earlier, two Golds and one Silver at the 60th Anvil Awards, recognizing its excellence in marketing, digital engagement, and public relations.

Taste the Victory

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