KICKING OFF 2025 WITH A SUN-SOAKED ANTHEM BLENDING INFECTIOUS ENERGY AND HEARTFELT LYRICISM
UK Pop/R&B sensation Morgan returns with her radiant new single “My My My,” a breezy, feel-good anthem just in time for summer. Out now via Red Bull Records, the track marks the first release of her 2025 campaign—ushering in a bold new era defined by soulful vocals, vibrant pop energy, and emotional storytelling. [Stream here] and [watch the visualizer here].
Blending shimmering production with her unmistakable voice, “My My My” captures the rush of loving someone wholeheartedly, even through life’s imperfections. Co-produced by Blake Strauss (Blxst, Khalid, Duckwrth), Monro (Jhené Aiko, Sinead Harnett, Adekunle Gold), and 808Bhav808 (Bea And Her Business), the track boasts a sleek, modern sound perfect for late-night drives and sunlit daydreams.
“‘My My My’ might be one of my favourite songs I’ve ever dropped,” Morgan shares. “It’s about sticking by someone you love through the highs and lows. It’s mellow yet euphoric—something everyone can relate to. I wrote it a few months ago in LA, and it felt instantly special.”
The new single follows the success of Morgan’s acclaimed 2024 EP ‘Emotional Gangster’, which amassed over 4 million streams and solidified her place as one of the UK’s most exciting genre-blending artists. The 6-track project showcased her unique fusion of R&B, pop, and dancehall, featuring hits like “Bum Bum”—a reimagining of Sister Nancy’s classic “Bam Bam”—and the Byron Messia-assisted “Wheel Up,” which earned airplay across BBC Radio 1, 1Xtra, Kiss, and Apple Music 1.
Her introspective standout “Lost Myself (23)” further highlighted her depth as a songwriter, exploring themes of vulnerability and growth through a nostalgic, VHS-style visual.
With “My My My,” Morgan refines her sonic identity, delivering a catchy, emotionally charged track that sets the tone for an exciting year ahead. Expect more music, bold visuals, and surprises from this rising star in the months to come.
