The country’s biggest gathering of communicators returns as the 32nd National PR Congress takes center stage on September 11–12, 2025, at Solaire Resort North. Organized by the Public Relations Society of the Philippines (PRSP), the event will bring together top voices in advertising, corporate communication, technology, sustainability, and academia to address the PR industry’s most urgent challenges in an era of rapid disruption.
With the theme “Plot Twist: Unraveling Today’s PR Paradox,” this year’s Congress tackles the pressing need for practitioners to balance human connection with data-driven insight while navigating issues of credibility, influence, and authenticity.
Key Topics and Speakers
- David Guerrero, Creative Chairman, BBDO Guerrero: “Million Dollar Question: Can you achieve big PR with a small budget?”
- Carlo Ople, Chairman & CEO, Unbox Group of Companies: “Show Me the Money: Where’s the integrity in paid influence?”
- Miko David, Managing Partner, David & Golyat: “What’s Your ROI? Defending your work’s worth to the C-suite.”
- Cliff Eala, CEO, BS World: “Data, Technology & the Human Touch: Finding the right balance.”
Panel Discussions
- “Perpetual Debate: Quantity vs. quality? Frequency vs. reach?” with Jay Bautista (Kantar Media PH), Tina Tinio (Carma), and Doy Roque (Media Meter).
- “Purpose for the Sake of Purpose: How authentic are cause-driven strategies?” featuring Dave Devilles (Society of Sustainability Practitioners PH), Shawntel Nieto (Sustainability PH), and Harris Guevarra (Drink Communications).
- “Mind the Gap: Aligning PR education and industry need” with Kane Errol Choa (ABS-CBN), Jingjing Romero (Independent Consultant), and Ed Timbungco, APR (San Beda).
- “People Power: How much control do consumers really have over my brand?” led by Roby Alampay (PLDT).
“These topics are at the very core of the PR practice today,” said Norman Agatep, APR, PRSP VP-External and Chairman of the 32nd National PR Congress. “They reflect the real challenges we are facing, and through these discussions, we aim to equip practitioners with the clarity and confidence to address them.”
PRSP President Ma. Luisa Sebastian, APR, emphasized the value of collaboration: “We’ve brought together stalwarts, innovators, and emerging voices to create a program as diverse as it is insightful. The future of our industry will be shaped by the ideas we share and the commitments we make here.”
Event Details
📅 September 11–12, 2025
📍 Solaire Resort North
🎟️ Tickets: ₱11,000 (PRSP members, government, academe) | ₱13,000 (non-members)
✨ Group promo: 10+1 package for ₱130,000
🔗 Book seats: bit.ly/32ndprcongress
The 32nd National PR Congress is made possible with the support of PMFTC, Development Bank of the Philippines, PLDT Home, International Container Terminal Services, Inc., Meralco, Pag-IBIG Fund, Daily Tribune, and GMA Network.
For more information about PRSP, upcoming activities, and membership, visit www.prsp.ph or follow PRSP on Facebook and Twitter.
