More madlang people continue to connect with and enjoy “It’s Showtime” online, as the noontime program’s growing digital presence since 2016 has reached an impressive 10 billion social media views across Facebook, Instagram, X, and TikTok.
The milestone comes as its online companion show, “Showtime Online U” (SOU), celebrates its 10th anniversary, giving madlang people—including viewers based abroad—another way to experience and be part of the “It’s Showtime” community.
The anniversary celebration kicked off with a lively performance from SOU hosts Wize Estabillo, AC Soriano, Nicki Morena, Lorraine Galvez, JM Dela Cerna, Marielle Montellano, Anthony Castillo, Anne Tenorio, Jannah Alanise, Mackie Empuerto, Eris Gonzaga, and Zeah Pala.
The hosts, together with the madlang onliners, later gathered at the Dolphy Theater for a festive celebration featuring music, games, and exciting performances.
For SOU host Nicki Morena, the program’s 10th anniversary holds a special meaning as she has experienced “Showtime” from different perspectives—as a contestant, host, and OFW-turned-viewer who returned to the Philippines to take part in the milestone celebration.
“Na-experience ko yung ‘Showtime’ from different sides—bilang contestant, host, at OFW—kaya mas na-realize ko kung gaano ka-importante ang SOU para sa mga OFW na malayo sa Pilipinas,” she said.
Meanwhile, AC Soriano highlighted how SOU has made “It’s Showtime” more accessible to audiences wherever they are, transforming the digital platform into a bridge that connects viewers to the program.
“Para siyang bridge of happiness. Dati, sa TV mo lang aabangan ng alas-dose, pero ngayon kahit nasa MRT ka o nasa abroad bilang OFW, puwede mo nang mapanood ang ‘It’s Showtime,’” he said.
For the past decade, “Showtime Online U” has become an integral part of the daily “It’s Showtime” experience, providing madlang people and madlang onliners with a space to interact, participate, and share in the fun beyond the television screen.
As “It’s Showtime” moves closer to its 17th year, viewers can look forward to more memorable moments with their favorite hosts and beloved segments, including the highly anticipated “Magpasikat.”
Catch “It’s Showtime” on Kapamilya Online Live through the ABS-CBN Entertainment YouTube channel and Facebook page, as well as on Kapamilya Channel, ABS-CBN sa ALLTV2, GMA, A2Z, iWant, and TFC.
Viewers can also catch “Showtime Online U” on the ABS-CBN Entertainment and “It’s Showtime” YouTube channels and Facebook page.
