vivo continues to maintain growth momentum across emerging markets, relying on user-oriented innovation strategy
vivo has concluded a remarkable year in 2020, highlighting the importance of user-oriented innovation in the smartphone industry. Braving the global impact of COVID-19, vivo remained resilient by launching new product lineups, advancing in mobile photography technology, and fostering a joy-inspired digital ecosystem to further connect users around the world amid the difficult pandemic. Aside from perfecting current technologies, vivo will also strive to break the boundaries of smartphone design for devices to become an extension of the human body and an effective accessory to everyday life.
Expanding vivo’s Footprint Across the Globe in 2021
In 2021, vivo will build on last year’s achievements and tailor its user-oriented innovation strategies according to evolving consumer preferences, striving to achieve breakthroughs across four long-term strategic tracks: photography, system, design, and performance. In mid-2021, vivo will launch a new smartphone brand across emerging middle and high-end markets, fulfilling the increasing demand of consumers who desire devices equipped with cutting-edge capabilities at a modest price range.
vivo has a solid foundation in many markets, placing last year among the top five global smartphone leaders, reaching over 380 million users across more than 40 countries. Aside from maintaining its growth momentum across existing markets, vivo has officially entered Western Europe as well. By prospering in the European market, vivo’s capabilities will grow immensely in manufacturing facilities and corporate settings.” said Guoliang Liu, Senior Director of Overseas Strategic Planning Center.
To pave the way into new territories, vivo has unveiled new devices, a fully revamped operating system, and professional-grade camera technologies. These developments were brought to life by a strong R&D network across nine innovation centers and supported by research teams across the globe, reflecting vivo’s dedication to understanding regional consumers and in-depth localization within many markets.
Refining Smartphone Photography
vivo has established a partnership with ZEISS, reaffirming its leadership in mobile photography technology. Together, vivo and ZEISS will co-engineer industry-leading smartphone imaging technology, establishing the vivo ZEISS Imaging Lab and jointly launching the “vivo ZEISS Master Photography” campaign.
“vivo and ZEISS are highly complementary to each other; ZEISS is a traditional optical giant that has accumulated deep expertise in the field, while vivo is adept at developing imaging algorithms and designing mobile platforms. We have siphoned iconic elements of ZEISS products to be infused with vivo smartphones, such as the image quality of classic ZEISS lens revered by photography enthusiasts.” said Zhuo Li, Director of Digital Imaging Product of vivo.
While the utilization of a gimbal is typically reserved for professional photographers and cinematographers, vivo sought to innovatively package this technology into a sleek and stylish smartphone repurposed for the average consumer, culminating in the global launch of the X50 series. “Upon its introduction, the X50 series became the first product line to be released worldwide, establishing vivo as a perennial leader within the global field of smartphone photography,” said Guoliang Liu, Senior Director of Overseas Strategic Planning Center.
vivo’s Flourishing Digital Ecosystem
In 2020, vivo established the VISION+ initiative, launched OriginOS, and announced a range of developer platform upgrades. vivo VISION+ Mobile Photography Awards 2020, one of many activities under the VISION+ umbrella, received over 135,000 entries from across the world, demonstrating the substantial consumer interest in visual expression through mobile photography.
Meanwhile, OriginOS is the latest Android-based operating system developed by vivo.
Given the growing popularity of V-Appstore, which has been localized for multiple regions, vivo created a one-stop service platform for all domestic and overseas developers. This facilitates a greater number of user applications and software capabilities available exclusively to vivo users.
All in all, vivo will continue to focus on addressing evolving consumer needs and bringing joy to its users. Despite a turbulent global economic landscape, vivo will uphold the highest standards of quality and conduct user-oriented innovation to truly empower consumers in meaningful ways.
