The global apparel retailer discusses how it supports women in achieving their goals through LifeWear
In line with Women’s Month, UNIQLO teamed up with She Talks Asia Summit 2024 todiscuss how comfort, confidence, and the freedom to breathe empower women to achieve their goals. She Talks Asia is a movement that amplifies messages of empowerment, diversity, and inclusion, as this year’s summit centered on rewriting narratives to allow every woman to thrive.
In line with the objectives of She Talks Asia, UNIQLO champions women’s empowerment through the transformative power of clothing. Specifically, the UNIQLO Bratop is crafted to offer women the freedom of movement and the support necessary to realize their full potential. This collection comprises six adaptable and breathable garments, each incorporating a built-in bra that renders them suitable for both innerwear and outerwear. Among these are the American Sleeve Cropped Bra Sleeveless Top, AIRism Cotton Boat Neck Bra Camisole, AIRism Active Bra Sleeveless Top, AIRism Bra Camisole, AIRism Cotton Cropped Bra Tube Top, and Seamless Half Bra Camisole.
The UNIQLO Bratop took center stage at the She Talks Asia Summit 2024, where multihyphenate Jasmine Curtis-Smith and UNIQLO Philippines Vice President for Marketing, Georgette Barrera-Jalasco, shared insights in a dialogue focused on overcoming obstacles.
Curtis-Smith emphasized the integral role UNIQLO plays in her daily routine, crediting the brand for helping her feel and look her best.
“For instance, this UNIQLO American Bra Sleeveless Top that I’m sporting today is one of my go-to pieces from UNIQLO. It seamlessly combines style with functionality, thanks to its sleek design and, most importantly, the built-in support,” Curtis-Smith remarked, referring to the flattering garment with integrated bra cups, ideal for achieving a polished appearance. “I believe that making these small yet deliberate choices in our wardrobe is another avenue for women to discover joy and comfort in their daily lives—and consequently, it serves as inspiration to give our best.”
“In times when the challenges of our personal and professional lives seem overwhelming, it’s as if we’re struggling to surface for air,” remarked Curtis-Smith during a breakout session. “Yet, by taking a step back, addressing each difficulty one at a time, and prioritizing our well-being through self-care, we can conquer these obstacles, liberate ourselves, and breathe freely.”
Meanwhile, Jalasco emphasized the importance of women serving as role models across various domains and endeavors.
Aligned with UNIQLO’s LifeWear philosophy, we firmly believe that clothing should enhance everyone’s quality of life. It’s about constant innovation and refinement, even in the smallest details. Through LifeWear, our aim is to inspire everyone, particularly women, to cultivate their own style and confidence, thus breaking through barriers and dispelling stereotypes,” she expressed.
For further insights on #UniqloPH and #LifeWear, visit www.uniqlo.com/ph/en/ and follow @uniqlo on Facebook and @uniqlophofficial on Instagram.
