However, starting your own online business may be a daunting task, but with the right support, succeeding in it is not a dream.
LBC’s So Shop! became a venue for social sellers to showcase their products. We treated customers to a day of shopping and meeting the owners of their favorite online shops.
Video by Andrew Evaristo
In its effort to empower online business owners, leading logistics company LBC Express Inc. The bazaar brought together over 100 online business owners, thousands of shoppers, industry speakers, and influencers in one venue, making it both a shopping and learning experience in one. It also gave social sellers the opportunity to meet and connect with their customers in person, showcase their products, and transact using LBC’s Cash on Pick-up (COP) and Cash on Delivery (COD) services.
Oliver L. Valentin, Executive Vice President and Chief Operating Officer for Philippine Branch Operations of LBC Express Inc., reinforces LBC’s commitment to uplifting the Philippine e-commerce industry through LBC’s COP and COD services.
So! Shop for all your lifestyle must-haves
Featuring diverse products from over a hundred booths, So Shop! became a haven for a weekend to shopping enthusiasts and people with various interests.
Liam Capati, Facebook Philippines Head of Agency
“Don’t be afraid to share your business story on it [Facebook] because people love a great story,” shares Facebook Philippines Head of Agency Liam Capati.
“With more and more Filipinos setting up their businesses online, we at LBC, believe that it’s high time to bring online businesses together, in one venue, and get to interact with their buyers live. Those who love customized lifestyle pieces could also see their favorite online shops, making it a perfect venue to shop for personalized gifts including travel sets, accessories, and even kitchen wares. also treated the shoppers to a host of surprises including Mystery Box gifts from taking part in social sellers and gadgets raffled off by LBC.
Growing one’s online business
Aside from the shopping experience, business owners and aspiring entrepreneurs also learned from a lineup of industry speakers, business owners, and influencers who gave talks on topics relevant to growing their business.
Facebook Philippines Head of Agency Liam Capati showcased the power of Facebook ads and how it can help businesses reach their customers, especially when cutting through the clutter in the online space is crucial. Creative Boss Founder Rachell Araja-De Luna knows very well why a website is a must-have for any online business, with it being a repository of one’s products online. The power of online communities cannot dismiss too — this is what PLDT Vice-President for Digital Strategy and Consumer Disruptive Business Carlo Ople highlighted in his talk. Ople shared why businesses should be present in the digital space and how to effectively online communities to reach a specific target market.
Gladys Lacorte, Canva Community Team Lead 
Rachell Araja-De Luna Founder of Creative Boss 
Carlo Ople PLDT Vice-President for Digital Strategy and Consumer Disruptive Business
Speakers from PLDT (Photo 6), Creative Boss (Photo 5), and Canva (Photo 4) shared tips on how online entrepreneurs can leverage the power of digital to succeed in their businesses.
Not only was So Shop! Miranda, owning multiple businesses including Neri’s Gourmet Tuyo, online bedding, and accessories store Very Neri, and an events place in Tagaytay called Neri’s Not So Secret Garden, gave mompreneurs tips on how to juggle it all.
Neri Naig 
Wil Dasovich
gives mompreneurs on how to juggle being a mom and a business owner at the same time while Wil Dasovich (Photo 8) shares his story as a content creator to excited fans.
Women entrepreneurs also took center stage with Kimstore Founder Kim Lato and Neon Island Founders Alyssa Gibbs and Aira Medina. They shared what it enjoys starting and growing a business, as women, and how they overcame the challenges that came with it.
Kim Lato Founder of Kimstore 
Alyssa Gibbs Founder of Neon Island 
Aira Medina Founder of Neon Island
A panel discussion on the social impact of online businesses featured Jamico Jamlang, founder of sustainable businesses The Bamboo Company and Chesca De Mesa, co-founder and managing director of Refuse PH. was not just a star-studded bazaar but one that has taught online business owners new techniques to move their businesses forward.
Javier Mantecon, Chief Marketing Officer of LBC Express-Global Marketing
Javier Mantecon, Chief Marketing Officer of LBC Express-Global Marketing, reiterated the company’s commitment to move lives, including those of the social sellers.
