Celebrating its 24th anniversary, TCL, a leading consumer electronics brand and one of the world’s top two TV brands, unveiled its latest innovation in air conditioning technology, the TCL CoolPro | FreshIN 2.0 Breathe+, Live Cool Inverter Air Conditioner, during a media launch event held at the Orchard Ballroom, Ascott Hotel BGC.
TCL’s Chief Operating Officer, Loyal Cheng, opened the event by welcoming the media guests and reflecting on the company’s journey, stating, “While TCL has been renowned for its television business, it’s been a pleasant surprise to witness the rising popularity of our air conditioner products in the Philippine market. Our AC business has experienced an impressive growth rate of 60%, inspiring us to continuously strive for innovation and excellence in serving the Filipino people.”
The event continued with Mr. Bert Cheung, Product Manager for TCL Air Solutions Technologies, providing valuable insights into the newest TCL CoolPro | FreshIN 2.0 Breathe+. He highlighted its key benefits, emphasizing TCL’s mission to enhance customers’ lives by providing clean and fresh air.
“At TCL, our mission is clear: to ensure our customers experience a healthier life by breathing nothing but fresh and clean air. With the new TCL CoolPro | Breathe+, families can enjoy continuous access to healthy air. The air conditioner’s advanced AI full DC inverter technology ensures superior cooling comfort, while its IoT capability offers flexibility with Google or Alexa home IoT ecosystems. These features are the result of years of dedication from TCL engineers to deliver the best products at an affordable price,” shared Mr. Bert Cheung.
Similarly, the launch event was elevated with the presence of two celebrity moms and fashion icons, Sarah Lahbati and Coleen Garcia-Crawford, who have been named TCL Brand Partners for CoolPro | FreshIN 2.0.
During a brief Q & A session, both Sarah and Coleen shared their personal experiences with the TCL CoolPro | FreshIN 2.0 Breathe+, Live Cool Inverter Air Conditioner. Drawing from their roles as mothers, they emphasized the importance of comfort and air quality in creating a healthy environment for families.
The actresses commended TCL for its commitment to sustainability and innovation during the interview segment of the launch event. They highlighted the sophisticated air filtration technology and user-friendly interface of FreshIN 2.0 as key features, particularly beneficial for households with children.
Expressing her enthusiasm, Coleen stated, “I always prioritize the well-being of my son, Amari. That’s why I’m meticulous even about the air he breathes from the ACs. It’s remarkable that the TCL CoolPro | FreshIN 2.0 Breathe+ has a Visible Air Quality Display, allowing you to instantly assess the indoor air condition. The color-coded system makes it easy to determine if the air quality meets optimal standards.”
Sarah also lauded the technological prowess of the TCL CoolPro | FreshIN 2.0, saying, “I’m impressed by its ‘Smart Control’ feature, which allows me to adjust the temperature in my home remotely using the TCL Home App or voice commands. For example, I can activate the air conditioner before entering my room simply by instructing Google Home.”
Mr. Jay Guanzon, TCL PH Sales Director for Business Development and Diversified Products, concluded the event by reaffirming TCL’s commitment to innovation and improving consumers’ lives.
“Inspiring greatness has always been our mission at TCL Philippines,” Mr. Guanzon reiterated. “We continuously strive to achieve this by introducing innovative, design-enhanced products that bring joy to our consumers. But our journey doesn’t end here. We are dedicated to bringing even more innovation to the table, not only in air conditioning products but also in appliances in the near future. So stay tuned and keep your eyes peeled for what’s to come.”
To kickstart this journey, TCL is offering an introductory promo from April 1 to May 31, 2024. The TCL CoolPro | FreshIN 2.0 Breathe+, Live Cool Inverter Air Conditioner Split Inverter will be priced at Php 50,995 for the 1HP variant and Php 54,995 for the 1.5 HP variant. Meanwhile, the window type TCL CoolPro | FreshIN 2.0 Breathe+, Live Cool Inverter Air Conditioner will be available at Php 25,995 for the 1 HP model and Php 27,995 for the 1.5 HP model (cash transactions).
Consumers can purchase the TCL CoolPro | FreshIN 2.0 Breathe+, Live Cool Inverter Air Conditioner at all TCL authorized dealers nationwide. For more details, visit the TCL website at https://www.tcl.com/ph/en.
