Last July 3, 2018 at the One Canvas Events Place in Makati, Shopee featured a fashion show of the highly anticipated apparel label Avel x Matteo by Filipino designer Avel Bacudio and actor Matteo Guidicelli. The denim brand will be exclusively available on Shopee from July 4.
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“Avel x Matteo’s concept is about quality of life and finding a good balance between work and friends. I am excited to be part of the Shopee Celebrity Club, and also, to be working with the leading e-commerce platform in the Philippines. After a year of planning and creating, I’m finally able to share these ripped, stretch and lightweight jeans with everyone. This is my first time venturing into the fashion industry- collaborating with Avel and launching exclusively in Shopee make it extra special for me, ” said Matteo Guidicelli.
“We are so thrilled to debut Avel x Matteo, a collection of limited edition ripped jeans exclusively on Shopee. Our goal was to make designer jeans accessible to a broader market. We are able to do that with our partnership with Shopee. It enables us to reach a wide network of customers in the Philippines,” said Avel Bacudio.
Shopee Celebrity Club
Aside from the launching of #AvelXMatteo denim line, Shopee also launch its Shopee Celebrity Club!
Jane Lim, Director of Shopee Philippines, said, “Our users form the core of all our strategies, and the launch of Shopee Celebrity Club represents our commitment to always find new ways to reach out to and engage them. We know Filipinos adore their homegrown celebrities, and we began to notice a rising demand for their products. Hence, we decided to introduce a dedicated in-app space featuring a variety of celebrity brands to allow shoppers to easily access products sold by their favorite celebrities. We are proud to be the first e-commerce to officially launch such an initiative in the Philippines and look forward to even more exciting celebrity collaborations to come.”
The grand launch of Shopee Celebrity Club will feature exclusive offers, including a 20% store-wide discount on selected celebrity shops from July 4 to 7. Celebrities featured in the debut of Shopee Celebrity Club include:
● Anne Curtis, with her cosmetics line, BLK Cosmetics
● Vice Ganda, with his brand Vice Cosmetics
● Kris Aquino, with her famous collaboration Kris x Ever Bilena featuring lipsticks and brow products
● Korina Sanchez, with her skincare line K Everyday Beauty
● Karel Marquez, who will be releasing her first cosmetics line, Kspark Beauty Cosmetics, exclusively on Shopee
● Best-selling authors Charo Santos, Alex Gonzaga, Ramon Bautista, Richard Poon, and Maricar Reyes from ABS-CBN Publishing, each with their own novels
Don’t miss the chance to shop from your favorite celebrities on Shopee. For more information about Shopee Celebrity Club, visit https://shopee.ph/ShopeeCelebrityClub
Download the Shopee app for free on App Store or Google Play Store.
