● Snacking Mindfully shown to lead to a better relationship with food
Snacking continues to grow in importance among consumers, especially during the festive season. Mondelez Philippines is dedicated to enabling people to make informed snacking choices not just during Christmas but throughout the year. Their commitment revolves around guiding the snacking culture forward by offering the perfect snack for every occasion, crafted conscientiously. It’s all about #SnackingMadeRight. With a history of delivering beloved snacks to Filipino homes, Mondelez Philippines ensures that households relish the snacks they adore.
Recently marking its 11th global anniversary, Mondelez commemorated this significant milestone with a special day known as Purpose Day. This global celebration unites the company worldwide in honoring its mission of empowering individuals to make smarter snacking decisions.
Snacking Mindfully
This year’s Purpose Day centered around the theme of Mindful Snacking, promoting an approach that encourages individuals to snack with both attention and intention. Mondelez Philippines aims to provide consumers with the opportunity to indulge in their favorite treats while cultivating a healthy snacking habit, allowing them to savor their snacks without compromise.
Caitlin Punzalan, Mondelez Philippines’ Corporate and Government Affairs Lead, emphasized the company’s purpose of empowering people to snack right. She highlighted the consumer-centric approach, stating, “Consumers decide what and how they want to eat. We are interested in consumers’ snacking behaviors and constantly innovate to make sure they continue to taste the goodness of our snacks when they want a delicious, wholesome, nutritious, or indulgent bite, made with ingredients and packaging they can feel good about.” According to Punzalan, research indicates that mindful eating leads to more pleasurable and satisfying experiences, positive food relationships, better portion control, and a reduced likelihood of overeating.
To delve deeper into the principles of Mindfulness and Mindful Snacking, company employees participated in a session facilitated by experts from the Nutritionist-Dietitians Association of the Philippines. In a commitment to fostering mindful eating within communities, several company volunteers also took part in the annual Servathon organized by the volunteering group Hands on Manila, contributing to the establishment of a food garden.
Empower People to Snack Right
Findings from the company’s State of Snacking Report 2022, a strategic document aimed at understanding evolving consumer trends in the snacking landscape, revealed compelling insights. Among these, 78% of consumers prefer savoring their favorite treats leisurely. Moreover, about two-thirds of consumers rely on instinctual cues, such as mood, to shape their snack choices, indicating a shift towards less restrictive eating habits compared to the past.
Caitlin Punzalan highlighted, “Today, snacking has become integral in our dietary routines, and applying mindful eating practices holds relevance for fostering more sustainable snacking behaviors. As a leading snack company, we are committed to empowering consumers to make mindful decisions about their snacking routines.”
This holiday season, Mondelez Philippines recommends several steps to embrace Mindful Snacking:
- Know what you want (emotional and functional needs).
- Be aware of your portion size and moderate it, especially at parties and noche buena.
- Enjoy and appreciate the snack with all senses (e.g. taste, feel, smell).
- Be present in the moment. Avoid doom-scrolling on your phone while snacking this Christmas.
- Be aware of your hunger, fullness, and satisfaction.
- Reflect on your whole eating experience.
Mondelez Philippines is dedicated to crafting, promoting, and enabling consumers to relish their products mindfully. Their goal is to empower individuals to select the perfect snack for every occasion, created conscientiously. Encouraging mindfulness while savoring each bite fosters heightened satisfaction during snacking moments.
Interested in embracing mindful snacking this holiday season? Explore further insights by visiting Mondelez International’s resource site on Mindful Snacking at snackmindful.com.
