As everyone grappled with the means to cope with the sudden setbacks brought by an economic lockdown, Filipino entrepreneurs and businesses have displayed an undeniable resilience to survive and come out stronger from what may be considered as the most daunting year for the nation.
It’s that unbreakable spirit and grit of the Filipino to quickly adapt and take advantage of technology that enables them to manage and come out stronger than before. In honor of these triumphs over adversities, PLDT Enterprise, the B2B arm of the PLDT Group, celebrates the Filipino entrepreneurs who refused to falter with the launch of its latest campaign ‘You Are Unbreakable’.
“We have seen the remarkable resilience of the Filipino amidst adversity. That is what makes them unbreakable,” says Jovy Hernandez, ePLDT President & CEO and SVP & Head for PLDT and Smart Enterprise Business Groups.
Amidst the uncertainty and disruptions of the pandemic, PLDT Enterprise made sure that it delivered the necessary support and expertise to its customers so they can ensure business continuity in this unprecedented scenario.
“PLDT Enterprise has been enabling businesses with its end-to-end technologies to ensure their operations and competitiveness,” noted Hernandez, “and we most certainly are not going to stop now when our customers need us most. Whether it’s companies now implementing work-from-home setups, moving to e-commerce, or simply ensuring that their contactless operations go seamlessly, PLDT Enterprise – with its wide range of fixed, wireless, and ICT solutions – ensures support in every transformation.
“The new world of business may be daunting for many organizations. But we believe that our Filipino entrepreneurs have the power of self-discovery and the capacity to recover quickly from difficulties,” said Hernandez. “Our commitment to our customers is that we will be there during good times and bad times. We will always be here and willing to be their trusted partner, and we will continue to work with them to ensure they can withstand the toughest of challenges the future may bring. Together, we are Unbreakable.”
