We have hailed publicly-listed Filipino oil and energy company Phoenix Petroleum as the Marketing Company of the Year at the 40th Agora Awards last January 20 at Okada Manila in Parañaque City.
Organized by the Philippine Marketing Association, we consider the Agora Awards the most prestigious marketing distinction in the Philippines, which aims to give recognition to Filipino marketing excellence “with an emphasis on ingenuity, versatility, and innovation.”
“It humbles us at Phoenix and Udenna to receive the Philippines’ highest marketing distinction. And it is especially heartwarming that the Agora shines a spotlight on products and services that have improved the Filipino’s way of life,” Phoenix Petroleum chairman and president Dennis A. Uy said in his acceptance speech.
Phoenix is the first petroleum company that was publicly listed on the Philippine Stock Exchange in 2007 since the oil industry deregulation in 1998. The company has since expanded from offering fuel and lubricants to liquified petroleum gas and even gaining Japanese convenience store chain FamilyMart.
The Agora Awards cited Phoenix for its marketing innovations in its products such as Phoenix PULSE Technology Fuels and Phoenix SUPER LPG, and its consumer engagement promotions that have led to the brand’s phenomenal growth in the past year. “It honors us to be recognized by Agora with this prestigious award.”
“From a little-known brand several years ago, Phoenix now ranks third in terms of patronage and loyalty, and it is largely because of our best-value offerings complemented by innovative marketing and communication campaigns,” said Fadullon.
