MaxiLife Reveals Leadership Transition with New President and CEO

A significant changing of the guard is underway at Maxilifie, the visionary startup in the life insurance sector. After an incredible journey marked by growth and success under the leadership of Jose Pastor Z. Puno as President and CEO, the torch of leadership has now been passed to Dr. Mervin L. Pobre. This transition signifies a pivotal moment in MaxiLife’s evolution, reaffirming the company’s unwavering commitment to continuous growth and excellence.

Mr. Puno’s legacy is deeply ingrained in the very foundation of MaxiLife’s success story. His visionary guidance propelled the company from its inception, overseeing remarkable milestones that firmly established MaxiLife as a prominent force in the insurance landscape, particularly in its pivotal Year One. His strategic brilliance, unyielding dedication, and the cultivation of a culture rooted in excellence and innovation have left an indelible mark on the organization.

Outgoing MaxiLife president and CEO Jose Pastor Z. Puno

Under Mr. Puno’s stewardship, MaxiLife achieved extraordinary feats, including securing approvals for its groundbreaking Group Life Insurance products and rapidly insuring 350,000 lives within the initial five months of commercial operations in 2023. The company’s presence expanded, garnering accolades such as the Great Place to Work certification, all while forging robust strategic alliances. His commitment to innovation, combined with a genuine focus on employee well-being and development, has forged MaxiLife’s distinctive culture, one destined to inspire for years to come.

Stepping into this leadership role with enthusiasm and a wealth of expertise is Mr. Mervin L. Pobre, PhD, the newly appointed President and CEO. Mervin is a distinguished business leader with a stellar career spanning the insurance and banking sectors, both in the Philippines and the United States. His recent role as Chief of Strategy at FWD Insurance underscores his proficiency in guiding organizations towards prosperity. Beyond the corporate arena, Mervin has enriched the academic landscape, imparting knowledge to the next generation at esteemed institutions such as the Asian Institute of Management, Ateneo De Manila University, and De La Salle University.

Incoming MaxiLife president and CEO Mervin L. Pobre, PhD

Mervin’s academic prowess, combined with his strategic acumen, positions him perfectly to lead MaxiLife into the next thrilling phase of its growth journey. Armed with a profound understanding of the life insurance industry, he is poised to uphold the company’s commitment to excellence, innovation, and core values.

Throughout this transition, MaxiLife remains steadfast in its dedication to providing exceptional service to its valued customers, all while fostering a culture of excellence within its ranks. In this new chapter, the company continues to pursue its mission of simplifying the insurance journey for Filipinos and safeguarding their aspirations for lifelong peace of mind.

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