Mang Inasal, known as the country’s Grill Expert, was awarded a Silver Anvil in the Public Relations Tool – Social Media category during the 58th Anvil Awards ceremony held at the Marriott Grand Ballroom in Newport City, Pasay. The award recognizes the success of Mang Inasal’s Mother’s Day Digital Marketing and PR campaign, #MomsRuleAtMangInasal.
The campaign utilized Facebook as its primary tool to create awareness and generate engagement for its week-long dine-in promotion in May 2022. Mang Inasal’s #MomsRuleAtMangInasal campaign was able to engage social media users by creating various content, such as hosting a virtual Mother’s Day Conference and running a dine-in photo challenge, which drove customers to their stores to celebrate the occasion.
The Anvil Awards, presented every year by the Public Relations Society of the Philippines, signifies excellence in public relations within the country. The event recognizes remarkable public relations programs, tools, and professionals that are evaluated by a prominent multi-sectoral panel of judges composed of selected PR experts.
Aside from winning a Silver Anvil for their Mother’s Day Digital Marketing and PR campaign, Mang Inasal was also awarded a Silver Award for Excellence in Viral Marketing by the Marketing Excellence Awards-Philippines in 2022 for their “16 Cups Challenge.”
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