(L-R: Kate Lu, account manager; Miggy Gamboa, marketing manager for Oral and Self-Care at Kenvue; Ina Chan, senior account manager)
Listerine is thrilled to announce its remarkable triumph at the 2023 Marketing Excellence Awards. Our campaign, “Mouth Defense,” has been honored with two prestigious gold trophies in the categories of “Excellence in Communications/Public Relations” and “Excellence in Influencer/KOL Marketing.”
The Marketing Excellence Awards, hosted by Marketing-Interactive, is a highly esteemed annual event that recognizes exceptional accomplishments in the marketing field. Listerine’s “Mouth Defense” campaign truly shone in a field of fierce competitors due to its innovative and impactful strategies in communications and influencer marketing.
The “Mouth Defense” initiative, a collaborative endeavor involving Listerine’s dedicated marketing team and Pulse Communications, demonstrated excellence in increasing public awareness regarding comprehensive oral health. Leveraging well-known influencers and key opinion leaders (KOLs), the campaign effectively conveyed its message to a wider audience, making it an outstanding success.
(L-R: Ina Chan, senior account manager; Miggy Gamboa, marketing manager for Oral and Self-Care at Kenvue; Alvin Adizon, BOLT management trainee; Kate Lu, account manager
“We are elated to be honored with this prestigious recognition by the Marketing Excellence Awards,” said Crismer Tiria, Associate Marketing Director at Kenvue Philippines. “The ‘Mouth Defense’ campaign stands as a testament to our unwavering dedication to promoting comprehensive oral health and hygiene. It represents a unique fusion of innovative communication strategies and impactful partnerships. Winning two gold trophies is a testament to the relentless efforts and commitment of our team.”
The Excellence in Communications/Public Relations award acknowledges Listerine’s proficiency in effectively conveying its message to the public while forging a robust brand presence in the market. The Excellence in Influencer/KOL Marketing award underscores the brand’s triumphant collaborations with key influencers and opinion leaders within the industry.
For more information about the “Mouth Defense” campaign, please visit Listerine’s Facebook page at this link: https://www.facebook.com/ListerinePhilippines/
