Identifying ‘heroes’ who make virtual hugs and kisses possible

In these uncertain times, there are heroes who serve by saving lives, and there are heroes who serve by keeping most citizens safe and connected at home.

Smart, Sun and TNT retailers continue to sell e-load so quarantined subscribers can stay connected.

But those who still get the job done in the face of today’s situation have given a new meaning to the phrase. From health workers, frontliners, police officers and the media, those in the line of duty now include delivery guys, bank tellers, grocery employees, service repair crews, and e-load resellers.

An e-load retailer and distributor meet-up at a checkpoint in Tondo.

Frontliners in their own right, these e-load distributors and retailers are part of virtual meetings where they are constantly reminded to observe health and safety guidelines set by the government and make sure they are as updated as the customers they serve.

An e-load retailer from Bgy. Don Bosco in Paranaque makes sure her ‘sukis’ have internet during community quarantine.

Always reminded to put their safety above anything else, it constantly urges these load distributors and resellers are constantly to observe these guidelines so they can cater to the needs of customers.

”During a team meeting with our Cavite team, our battle cry was to keep on providing service not just to earn, but to help our kababayans in their communication needs in these trying times,” he said.

An e-load retailer keeps her small business running.

Hugs, kisses and high fives online

Recognizing that connectivity provides access to friends, family and real-time window to the outside world for most of us, an e-load retailer from Marinduque said, ”Kasi sa panahon ngayon, walang ibang aasahan kundi ang bawa’t isa. Balikatan ika nga. Bilang ahente, ito ang kaya kong itulong to keep everyone connected. (These days, we only have each other to rely on. As a load of reseller, this is my contribution.)”

Meanwhile, distributor Lester Castillo is aware of the risks. ”Kahit walang kasiguraduhan ang magiging kalagayan ng kalusugan ko, ginagawa ko pa rin para sa mga retailers at subscribers. Alam natin na isa sa mga pangunahing pangangailangan nila ang ‘load.’ (I am doing my job for our retailers and subscribers who need load and connectivity, which are part of today’s basic needs.)”

Another distributor, Ariel Monzones, is reminded of that familiar TNT basketball team’s mantra, ”Walang iiwanan (Nobody gets left behind).” He continued, ”We treat our retailers as family. We know that most of them depend on load selling to provide for their family as well.”

Johnrey Villarosa of Negros Occidental said he knows the difficulties of social distancing. Priority is online connectivity because we know that social distancing is hard, ”For most of us, all we have is a virtual thread to be together.”

Joemari Ortega of Negros Occidental summed things up: ”Communication plays a vital role today more than ever. As telecommunications employees, we continue to serve all our subscribers, particularly those who are not able to stay with their loved ones during these trying times. As long as we serve, communicate, and remain smart, we can and we will survive this.”

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