Globe is ushering in a new era of retail with the unveiling of its next-generation store in Glorietta 3, Makati City, setting a remarkable standard in omni-channel retail formats and sustainable design.
This innovative establishment places the customer at the forefront, reflecting Globe’s dedication to revolutionizing the phygital (physical and digital) experience by seamlessly integrating the best of both worlds – offline and online.
The new Globe Store boasts a cutting-edge design, featuring interactive product demonstrations, a community engagement space, a self-service area, and a transaction hub. These elements come together to solidify Globe’s position as an industry leader, offering customers a truly unique and immersive experience.
Two standout features of the store are the Service Hub and the Social Learning Platform. The Service Hub is designed to cater to the diverse needs of customers, offering a variety of service methods to ensure that every individual finds the perfect solution. Meanwhile, the Social Learning Platform serves as a space for customers to delve into and expand their digital knowledge, underscoring Globe’s commitment to digital education and empowerment.
The store prioritizes customer convenience by eliminating traditional service counters, creating a more welcoming space for interactions between store staff and customers. Ample seating and waiting areas have been integrated into the store’s layout to enhance the flow and comfort of visitors.
A notable feature is a large multi-user screen where customers can enjoy interactive games themed around interests that Globe supports, such as gaming and K-culture.
Cleo Santos, Head of Channel Management Group, emphasized, “The new Globe Store is not just a retail space. It is a catalyst for creating memorable customer experiences. We’ve designed this store to captivate, empower, and connect our customers and offer them services that truly enrich their lives.”
Mic Coson, Head of Retail Design and Portfolio Growth, added, “Our new design is a game-changer. We’ve seamlessly integrated the online and offline experience as we want to ensure minimal wait times, experiential retail, and personalized services. Every touchpoint, from product discovery to post-visit engagement, has been crafted with our customers in mind.”
This groundbreaking Globe retail experience was developed in collaboration with Landor & Fitch, the largest branding and design specialist group, and a part of the WPP group.
Jonathan Cummings, APAC President of Landor & Fitch, stated, “Globe recognized their role in driving the nation’s digital advancement. We were thrilled to take on the challenge of taking the brand forward to meet this purpose by revolutionizing the role of retail. Drawing upon the collective expertise of our global network of experts across retail and telco as well as from other sectors, we set out to create a new generation of human-centric stores that re-imagine the brand experience – empowering Globe’s customers through an immersive digital ecosystem, seamlessly blending education and entertainment.”
Under the guidance of Executive Creative Director of Experience, Apolline Picot, the design and experience concept was centered around a captivating theme – “Turning Point” – where every twist and turn within the store serves as an opportunity to inspire and enlighten customers with new discoveries.
These immersive retail stores provide a gateway to a world of possibilities where the digital and physical realms converge. Customers can explore cutting-edge device discovery platforms, participate in educational digital literacy programs, and engage in hands-on learning workshops. This innovative approach invites individuals to embark on a journey of knowledge and innovation within Globe’s immersive retail spaces.
Customers have various options for availing Globe services, from face-to-face interactions with retail specialists at service counters to self-service via vending machines and the Care Wall, which embodies the unique #AlagangGlobe brand of customer service.
The store is also aligned with Globe’s commitment to sustainability, minimizing the use of printed materials. It features all-digital brand advertising through screens throughout the store, with tablets replacing traditional paper info cards. This transition not only conserves resources but also contributes to waste reduction. Additionally, the store utilizes one hundred percent LED lighting for energy efficiency.
With the launch of the Globe next-generation store in Glorietta, Globe reaffirms its commitment to delivering unparalleled customer experiences by seamlessly blending human-centric innovation with the power of technology.
For more information about Globe, please visit https://www.globe.com.ph/.
