FairPrice Group (FPG), renowned as Singapore’s largest grocery retailer, has announced its upcoming venture into the Philippines’ market. In a significant move, the company will introduce its acclaimed range of potato chips, nuts, and other delectable food items in the fourth quarter of this year.
These sought-after snacks will be readily available in prominent supermarkets across Metro Manila, bringing a new and exciting taste experience to Filipino consumers.
To offer a tantalizing preview, attendees of Singaporium 2023 will have the exclusive privilege of sampling these delectable treats from August 18 to 27, 2023. Visitors can savor the range of products, including Truffle Potato Chips and roasted nuts, firsthand at the FairPrice booth.
The FairPrice Potato Chips, a true culinary masterpiece, are expertly crafted from 100% fresh potatoes, resulting in an exquisite symphony of flavors. The forthcoming market launch will encompass seven exciting flavors: classic Salted Original, sophisticated Truffle, creamy Sour Cream, zesty Black Pepper, bold Hot & Spicy, rich Cheese, and smoky BBQ. These diverse choices cater to various moods and preferences. Notably, the FairPrice Truffle Chips clinched the esteemed title of Retail Product of the Year at the 2023 Retail Asia Awards.
Enhancing this gourmet journey, FairPrice will present a range of baked and roasted nuts, including Almonds, Cashews, and Pistachios. These premium nuts are meticulously sourced from top global origins, ensuring unrivaled quality. These natural, cholesterol-free delights can be relished on their own or ingeniously incorporated into recipes to elevate culinary creations.
Grace Chua, Chief Executive of Own Brands Food Solutions at FairPrice Group, expressed the company’s eagerness to introduce their high-quality and delicious snacks to the discerning Filipino audience. Chua emphasized that for Filipinos, snacks are more than just delectable treats – they embody a way of life and a means to infuse nutrition and fiber into their diets. She added, “Filipinos can enjoy healthy snacking with FairPrice Nuts, from top-notch nuts sourced globally from the USA to Asia. As Filipino consumers seek flavorsome snacks, FairPrice’s potato chips in captivating varieties like truffle and black pepper provide an enticing alternative to traditional favorites like chicharron.”
