Given that the Philippines tops the list of countries with heaviest Internet usage, it is safe to say that online shopping or e-commerce compromises a quite substantial chunk of Filipinos’ average time of 10hrs spent on the internet daily.
And just as you thought it couldn’t get any crazier with the battle of popular e-commerce websites and apps, it seems Filipinos are finding even more and more reasons to click and buy.
One of the most compelling reasons is Shopback, an innovative cashback rewards program that returns up to 30% of the money spent on online shopping. Users should enter partner e-commerce sites through the Shopback app to enjoy these awards, and they can claim the money they earn back through transfer to their online bank account, mobile wallet Gcash or PayPal.
At present, Shopback is present in seven countries in the Asia Pacific and counts 12 million users. The award-winning, Singapore-based e-commerce startup eyes the Philippines market as one of its newest and most exciting markets.
“The reputation of Filipinos for being online-savvy is once again affirmed by the phenomenal growth we’ve experienced in just a couple of years since we launched Shopback in the country,” says Karoline Santiago, partnerships head of Shopback in the Philippines.
As of August, Santiago reveals that transactions on the app have increased to 29,000 orders every day compared to just 800 in the same period last year. The highest total cashback paid to an individual app user, meanwhile, racks up to P1,006,437.54.
“Incentive programs such as cashback reward is a vital evolution in e-commerce that will help expand the sector even further, especially in markets such as the Philippines where there is high mobile penetration and Internet usage rates,” explains Santiago.
