The Bangko Sentral ng Pilipinas (BSP) and the Department of the Interior and Local Government (DILG)
in collaboration with GCash, the country’s leading e-wallet, continue with their campaign to promote
financial inclusion for all Filipinos with the recent roll-out of the ‘Paleng-QR Ph plus’ in Pasig City Mega
Market, one of the biggest public wet markets in the country and the first in the National Capital Region.
Governor Felipe Medalla and Deputy Governor Bernadette Romulo Puyat of Bangko Sentral ng Pilipinas,
Pasig City Mayor Honorable Victor Ma. Regis Sotto, Honorable Vice Mayor Robert Vincent Jude Jaworski
Jr. and together with the entire Pasig City council.
To help with the onboarding of new merchants, GCash set up a booth at Pasig City’s Mega Martket. Market vendors were also given a financial literacy training on topics including developing the habit of making cashless transactions and using various wealth management options and tools such as the GSave, GInsure, and GLoans feature of GCash.
From market vendors, to tricycle drivers, and to consumers, everyone in Pasig can now have access to a safer and more practical cashless experience with the use of GCash QR code. There are now approximately 2,055 Pasig City market vendors that are on-boarded for the GCash QR payment acceptance bringing a total of 957,620 public market MSMEs across the nation that accept GCash cashless payments through QR codes.
Ultimately, this sustaining initiative is driving the growth of the digital ecosystem in the country, especially in the grassroots economy. According to Leny, Meat Section president of Pasig City Mega Market, “Malaking tulong sa akin ang GCash sa aking negosyo dito sa palengke at sa aking araw araw na buhay.”
She also added, “Yung mga bayad na tinatanggap ko via GCash QR nagagamit ko na rin pang bayad ng
bills at pang online shopping kahit na busy ako sa palengke. Higit sa lahat, nagagamit din ng aking buong
pamilya lalo na ng aking mga anak na ginagamit din nila sa kanilang mga sariling negosyo o pang
emergency.”
With the same goal of creating a cash-lite society, GCash, Bangko Sentral ng Pilipinas, and the Department of the Interior and Local Government have been collaborating closely to put the Paleng-QR Ph plus in various towns and cities across the nation together. Baguio City Public Market, Bankerohan Public Market in Davao City, Dao Public Market in Tagbilaran City, Lapu Lapu City Public Market, and the People’s Market in Naga City are now also accepting GCash cashless payments though the use of QR codes.
Over the years, GCash and BSP have launched various financial solutions and advocacy programs
making Filipinos’ everyday lives better. Moreover, their strategic partnership is helping consumers
become more financially capable and empowered while enabling micro, small, and medium enterprises
(MSMEs), including start-ups, to grow their businesses and uplift their livelihood.
The GCash app is available for free on Google Play or the App Store. For more information, visit
https://www.gcash.com.
