ALEXA ILACAD IS BUM’S NEWEST TEEN CELEBRITY ENDORSER WITH NASH AGUAS NLEX

In addition to BUM’s current “Black Army”, a group of the brand’s teen stars ambassadors, that includes ABS-CBN’s Nash Aguas, Ella Cruz and Jane Oineza, and GMA-7’s Bianca Umali and Miguel Tanfelix comes the latest role model for the brand’s style icons: Alexa Ilacad.

Last May 28, Goin’ Bulilit alum and Luv U mainstay Alexa Ilacad was launched as BUM’s latest celebrity teen star endorser at the Sequoia Hotel in Quezon City.

“Super happy ako to be a BUM endorser kasi I can show my versatility through BUM. Sobrang astig ng mga damit nila. Kahit lagi akong pa-girly in colorful and bright outfits, favorite ko din ’yung dark colors kasi mahilig ako sa rock eh; minsan nga feeling ko rakista ako eh! With the clothes from BUM, I can enjoy and show the best of both worlds,” Alexa says.

Her favorite #OOTD-worthy BUM pieces likewise vary from the colorful girly dresses to the rocker-chic hoodies and skull-print tees to the comfy and stretchable jeans—all useful in the various roles she plays as an actress, student and normal teenager.

She did her first campaign shoot with BUM in the “Black2School” collection, wherein she got to work with the brand’s other ambassadors, which include Nash, her onscreen partner and the other half of “NLex” love team.

Here is my video coverage of the launching event. There’s a surprise at the end for NLex fans!