TCL, the Philippines’ No. 1 Panel TV brand and a global leader in television and air conditioner sales, closed 2025 with an exceptional performance—cementing its position as one of the most dominant and competitive consumer electronics brands in the country. This milestone underscores TCL’s sustained momentum, strong market trust, and forward-looking strategy built on innovation, accessibility, and performance.
Celebrating 25 years of global excellence, TCL continues to play a pivotal role in seamlessly integrating advanced technology into everyday Filipino life. From immersive large-screen TVs and energy-efficient washing machines to intelligent air conditioners designed for tropical living, TCL’s product ecosystem is tailored to meet real household needs. By consistently pushing technological boundaries, the brand has made powerful, intuitive, and efficient solutions accessible to Filipino families nationwide.
At the core of this success is deep consumer trust. Strong brand loyalty across TCL’s growing ecosystem reflects the company’s commitment to premium quality, continuous innovation, and dependable after-sales support—reinforcing the belief that long-term consumer confidence is the true driver of market leadership.
“We are immensely proud of this achievement and the recognition we’ve earned in 2025,” said Peter Chen, CEO of TCL Philippines. “It has been a highly rewarding year, and we are now strategically focused on building even greater momentum as we move toward new milestones in the coming year.”
Leading the Future of Television
As the Philippines’ undisputed No. 1 Panel TV brand for two consecutive years, TCL’s leadership is anchored on a clear strategy: aggressive innovation paired with broad market accessibility.
“Our goal is to elevate home entertainment through superior picture quality, powerful sound, and seamless performance,” said Charlie Huang, Deputy Product Director of Brownline at TCL. “The growing demand for QLED and Mini LED TVs reflects changing lifestyles, rapid technological progress, and improved accessibility. Filipino consumers are no longer content with standard LED TVs—they are actively seeking premium viewing experiences.”
Aligned with its 2030 TV vision, TCL continues to advance display technology with the mission of bringing premium large-screen experiences to the mass market. Central to this strategy is the expansion of QD-Mini LED as TCL’s core display technology—delivering industry-leading brightness, exceptional contrast, and vibrant color accuracy ideal for high-end streaming and gaming.
“TCL aims to be a trusted technology partner in every Filipino home,” Huang added. “Our focus is on smart appliances that simplify daily living while delivering outstanding performance.”
Powering Growth with a New Air Strategy
Marking a major strategic evolution, TCL Philippines is expanding beyond residential air conditioning into the commercial HVAC sector. The brand plans to compete aggressively with established players by combining advanced technology, competitive pricing, and comprehensive project support.
Bert Cheung, Deputy Director of Air Solution and B2B Business, shared TCL’s roadmap for this expansion.
“As we grow from residential to commercial applications, we are highlighting our TMV6 VRF System—engineered for flexibility and reliability—while continuing to strengthen our residential hero products powered by T-AI technology for highly efficient and cost-effective performance.”
He added, “We are shifting from a distribution-focused model into a full-scale HVAC solutions company. By continuously building a professional commercial team, we aim to work on larger projects and stand shoulder to shoulder with current market leaders.”
Redefining Home Care with Super Drum Excellence
TCL’s innovation journey extends into home appliances with the launch of the TCL Super Drum C682 washing machine—a strategic anchor product that signals a shift toward premium engineering and technological mastery.
According to Eric Li, Senior Product Manager, the C682 is designed to recalibrate consumer perception of TCL, positioning the brand as a high-durability, high-technology innovator rather than a purely value-driven manufacturer.
“Our washing machine business in the Philippines is gaining strong momentum, with projected revenue growth of 30% in 2025,” Li said. “We are fully committed to this category and will continue to aggressively enhance both product quality and customer service.”
Featuring a distinctive 540mm drum, intelligent sensing, and smart controls, the Super Drum C682 addresses the needs of modern households while serving as a flagship for TCL’s premium brand repositioning in the Philippine market.
Sustaining Momentum into 2026 and Beyond
Looking ahead, TCL’s 2026 roadmap goes beyond incremental upgrades. The brand is preparing major innovations across multiple categories, including a comprehensive refresh of its Whitelines portfolio, with an all-new design and model lineup for TCL refrigerators.
Equally critical is TCL’s intensified focus on the customer journey after purchase.
“TCL understands that long-term loyalty is built not just at the point of sale, but over years of ownership,” Eric Li emphasized. “By 2026, enhancements in customer service, post-purchase support, and warranty programs will be driven by data—prioritizing speed, accessibility, and proactive care.”
With strong performance in 2025 and a bold innovation-driven roadmap ahead, TCL Philippines is poised to further strengthen its leadership—delivering smarter technology, elevated experiences, and enduring value for Filipino consumers.
For more information, visit www.tcl.com/ph/en.
