Sony Philippines closed the year on a high note as it gathered partners, creators, media, and brand supporters for a vibrant Year-End Thanksgiving Celebration, marking another milestone of innovation, collaboration, and community. The event also served as the official Philippine launch of the highly anticipated Sony Alpha 7 V, the newest full-frame hybrid powerhouse in the Alpha series.
A Night Dedicated to Creativity and Community
The celebration showcased Sony’s deep appreciation for the photographers, content creators, media partners, and industry collaborators who continue to push creative boundaries using Sony’s technologies. Guests enjoyed a festive evening filled with live music, product showcases, and community recognition—highlighting a year of tremendous growth for the Sony creator ecosystem in the Philippines.
Sony executives Shuhei Sugihara, President and Managing Director, and Kentaro Imamura, Marketing Director, expressed heartfelt gratitude for the unwavering support of the Filipino creative community. Their message reaffirmed Sony’s commitment to empowering storytellers with cutting-edge tools crafted to meet modern creative demands.
Meet the Sony Alpha 7 V: The Next-Generation Hybrid Camera
The highlight of the night was the grand unveiling of the Sony Alpha 7 V, the newest hybrid full-frame camera designed for creators who demand exceptional photo and video performance.
Equipped with a newly developed 33.0MP partially stacked Exmor RS full-frame sensor, the Alpha 7 V delivers faster readout, reduced rolling shutter, and silent high-speed shooting—allowing creators to capture decisive moments with superior accuracy and clarity.
Driven by Sony’s next-gen AI-powered image processor, the BIONZ XR2, the Alpha 7 V brings expanded subject recognition and ultra-reliable autofocus tracking across humans, animals, planes, trains, and cars. Its upgraded AF performance shines even in low light and fast-action environments, making it ideal for weddings, commercial shoots, wildlife, travel, and more.
For filmmakers, the Alpha 7 V raises the bar with over-sampled 7K footage, refined color science, improved heat management for long shoots, and 4K 60p full-width recording. It also supports 4K 120p in Super 35 mode, offering stunning slow-motion capabilities. Paired with 7.5-step image stabilization and enhanced ergonomics, the Alpha 7 V stands as one of Sony’s most advanced hybrid tools to date.
Creator Insights: Alpha Professionals Share Their Verdict
The evening featured a creator-led panel discussion with Sony Alpha Professionals Pilar Bonnin, Nigel Laxamana, Nicco Valenzuela, Charisma Lico, and Jiggie Alejandrino. They shared first-hand experiences and test results from using the Alpha 7 V across various genres—from portraits and landscapes to commercial and movement-heavy shoots.
The panel highlighted the camera’s improved autofocus precision, impressive low-light performance, advanced stabilization, and overall adaptability. Sample images and footage were showcased, giving attendees an exclusive look at the Alpha 7 V’s capabilities through the eyes of seasoned professionals.
Pre-Order the Sony Alpha 7 V – Be One of the First to Own It
Sony has officially opened pre-orders for the Alpha 7 V in the Philippines from December 4, 2025 to January 18, 2026 at all Sony Centres, participating dealers, and authorized retailers.
Early buyers will enjoy exclusive perks, including PHP 9,200 worth of freebies:
- Limited Edition PGYTech OneGo Lite Backpack (1 pc.)
- 128GB SD Card (1 pc.)
Freebies can be redeemed upon successful registration via My Sony Rewards.
How to Pre-Order:
- Visit any participating Sony Centre or authorized dealer.
- Pay a PHP 5,000 down payment to reserve your unit.
- Complete full payment once the unit becomes available.
- Register your Alpha 7 V on My Sony Rewards to redeem your freebies.
Pre-order customers will also enjoy additional cashback offers on select Sony lenses and accessories—stackable with ongoing November promotions. This offer is available for a limited time only and is valid nationwide.
For complete details, visit Sony Philippines’ official channels.
