News Summary
- LG Electronics introduced its professional laundry solutions at the LG Professional Machines Launch on November 6, 2026, at AC Hotel by Marriott in Ortigas, Pasig City.
- The event spotlighted Wet Cleaning with MotionCare and Zeus, offering media and dealers a closer look at LG’s professional laundry technologies.
Product presentations, installation and maintenance discussions, and an interactive Q&A highlighted LG’s focus on practical solutions for commercial laundry operations.
LG Electronics showcased its latest professional laundry innovations at the LG Professional Machines Launch, held on November 6, 2026, at AC Hotel by Marriott in Ortigas, Pasig City. The event brought together media representatives and dealers for an introduction to advanced technologies designed to meet the changing demands of commercial laundry operations.
Anchored on the theme “A Smarter Choice for Professional Care,” the launch highlighted LG’s commitment to extending its innovations beyond the home and into professional settings, where dependable laundry care plays an essential role in daily business operations.
“At LG, we understand that for many businesses, laundry care is more than a routine task. It is an important part of delivering quality service every day. With our professional laundry solutions, we want to help businesses explore smarter ways to care for fabrics while addressing the practical demands of their operations,” said Nakhyun Seong, President and Managing Director.
One of the featured innovations was Wet Cleaning with MotionCare, a technology designed to provide specialized care for delicate fabrics. It combines gentle washing, low-temperature drying, and precise drum movements to help reduce the risk of fabric damage.
The event also highlighted Zeus, LG’s professional laundry equipment range, giving attendees an up-close look at the machines and their applications in commercial laundry settings.
The LG Zeus line is a premium, high-capacity industrial and commercial laundry solution developed for high-throughput environments such as hotels, hospitals, senior care facilities, and laundromats. Designed to withstand continuous and intensive daily use, the lineup places a strong emphasis on operational stability, energy efficiency, and long-term durability.
LG also showcased the advantages of its ductless technology, which removes the need for exhaust ductwork and gas piping. This design helps businesses reduce initial installation expenses while offering potential savings in long-term operating costs.
“For business owners, every expense matters, from setting up their equipment to keeping things running every day. With our ductless technology, we’re making installation simpler and helping businesses manage costs over time. It’s about making professional laundry solutions more practical and accessible,” said Chang Hee Doh, Product Director for Home Solutions of LG Philippines.
Beyond presenting its latest equipment, LG underscored the importance of proper installation and regular maintenance. The company shared practical guidelines covering these areas, highlighting key considerations for businesses operating professional laundry equipment.
The program also featured a fireside chat with members of LG’s commercial laundry sales and technical teams, followed by an interactive question-and-answer session with media representatives and attendees. These discussions offered an opportunity to explore the featured technologies in greater detail and address questions related to professional laundry operations.
The Philippine launch follows LG’s global introduction of its Professional Laundry lineup in July 2026, reflecting the company’s broader initiative to expand its commercial laundry portfolio and deliver solutions suited to a variety of business environments.
Through the event, LG reaffirmed its commitment to combining advanced professional laundry technologies with practical guidance, helping businesses better understand the equipment and operational considerations needed to address their everyday laundry requirements.
