Robinsons Department Store brought together top industry experts, cult-favorite skincare brands, and exclusive festival perks for a week-long celebration of personal expression.
Whether you’re looking to refresh your vanity or find new ways to express your individuality, Robinsons Department Store is the place to be. The second annual BeYOUty Fest officially opened its week-long fair from September 29 to October 5 at Robinsons Manila, transforming the venue into an interactive beauty destination filled with exciting deals on local and international makeup and skincare brands.
On October 3, the festival took center stage with expert-led masterclasses, offering beauty enthusiasts practical hacks and insights into the latest trends to elevate their creative self-expression.
Makeup, Skincare, and Hair Secrets
The main stage came alive as leading beauty brands and industry experts shared their tried-and-tested tips for achieving radiant skin, healthy hair, and everyday confidence.
Belo Group Managing Director Cristalle Belo-Pitt discussed dermatologist-backed ways to achieve healthy, beautiful skin without stretching the budget, highlighting the new Belo Essentials Glycolic Toner. Garnier Group Product Manager Richdale Villanueva explained how the brand helps deliver a radiant complexion, while model Stephanie Cabral emphasized the importance of making sun protection a daily habit with Dermplus.
When it came to hair care, aesthetic dermatologist Dr. Drolah Sanchez shared transformative haircare tips with the help of Cream Silk. Model Kelley Day, meanwhile, offered essential scalp and haircare advice featuring Regroe and Pregroe.
Whether creating a quick five-minute look or going for full glam, beauty enthusiasts also picked up makeup tips from Cathy Doll ambassador Jastine Lim and Megan Beauty ambassador and Usapang Nanay founder Trxicy Mojica, who demonstrated how to create simple yet beautiful looks for different occasions.
Content creator Jenny Yeo rounded out the beauty sessions by spotlighting cult-favorite Asian beauty essentials that every Filipino beauty enthusiast should consider adding to their collection. Her lineup featured products from Snailwhite, Oxecure, Sola, Snakebrand, Pastel, and Khaokho Talaypu.
Interactive Brand Playgrounds and Entertainment
Throughout the week, festival-goers explored interactive brand booths across the BeYOUty Fest grounds. Beyond trying new products and experimenting with swatches, attendees joined engaging games for a chance to win special prizes from participating brands, including Pond’s, Maybelline, Careline, Ever Bilena, and more.
After the masterclasses, the festival wrapped up with high-energy performances from Drag Race Philippines alumni Arizona Brandy, Hana Beshie, and Myx Chanel. Through their bold looks and electrifying stage presence, the drag queens showcased another vibrant expression of individuality, creativity, and self-confidence.
Great Deals and Limited-Edition Swag
No beauty festival would be complete without exciting shopping finds. Attendees at Robinsons Manila took home limited-edition BeYOUty Fest Bags, while shoppers who spent at least ₱500 at the fair and Robinsons Department Store’s Beauty Section received colorful BeYOUty Fest Stickers.
More than a celebration of beauty products and trends, BeYOUty Fest reinforces the idea that beauty is a personal journey. It is about discovering the makeup looks, hairstyles, and skincare routines that best suit your individual needs, preferences, and style.
To stay updated on upcoming promotions, pop-ups, and beauty caravans, follow Robinsons Department Store on Facebook, Instagram, and TikTok.
