Viki Invites Fans Across Southeast Asia to Vote for Their Favorite K-Drama, with the Winning Show to Be Featured on Digital Billboards in Select International Markets
Rakuten Viki, a leading destination for Asian entertainment, is bringing back its annual K-Drama Day for its fourth consecutive year, celebrating the global popularity of Korean entertainment and the passionate fan communities that continue to fuel the K-drama phenomenon across Southeast Asia and around the world.
Running from September 25 through October 1, this year’s K-Drama Day celebration will give Viki fans more reasons to join the festivities, with free content, exciting prizes, talent exclusives, special promotions, and more.
Viki fans have long been at the heart of the K-drama community—sharing their favorite shows, introducing friends to new stories, and helping Korean dramas reach audiences across borders.
This year, Viki is putting those fans at the center of the celebration.
From September 14 to 21, fans across Southeast Asia can vote for the K-drama they want to see take the spotlight. The winning series will be featured on digital billboards in select international markets, with the winner to be revealed on K-Drama Day, September 25. The billboards will go live shortly afterward.
To further extend the K-Drama Day festivities, Viki will offer a lineup of must-have prizes and promotions, along with exclusive K-entertainment content.
Ten of Viki’s popular titles will also be available to watch for free for a limited time in select regions, including A Bona Fide Killer, Last Summer, and Positively Yours.
“Fans have always been at the heart of Viki. K-Drama Day is our tribute to the incredible passion of this global community. Thank you for making Viki what it is today. We are thrilled to celebrate this day by putting your voices front and center,” said Sam Wu, CEO of Viki.
Free Popular K-Dramas
From September 25 to October 1, K-drama fans can watch 10 of Viki’s featured series for free without a paid subscription, giving viewers the opportunity to revisit fan favorites or discover new stories.
The lineup includes:
- Spirit Fingers
- To My Beloved Thief
- Positively Yours
- IDOL I
- Last Summer
- Love Me
- Ms. Incognito
- A Bona Fide Killer
- First Lady
- The Scarecrow
The free viewing offer is available during the K-Drama Day period and in select regions.
Dive Into Exclusive K-Entertainment Content
Beyond free streaming, Viki is also giving fans an inside look at some of the people behind their favorite Korean dramas through a robust lineup of talent exclusives, interviews, AMAs, contests, and special prizes, including autographed memorabilia from K-drama stars.
Among the highlights are interviews with directors Yoon Jong Ho, who helmed the breakout series A Bona Fide Killer, and So Jaehyun, director of Dive into You, a Viki co-production set to debut on September 26.
Other exclusive content includes:
- Video compilation shoutout featuring talent from various series, including Park Ji Hoon, Lee Hye Ri, Hwang In Youp, Choi Soo Young, Kang Tae Oh, Kim Se Jeong, and Kong Hyo Jin.
- Exclusive interview with Bae In Hyuk, star of Our Universe.
- Conversation and snack truck video with the Dive into You cast, including Kim Ji Yeon, Park Seo Ham, Jang Se Hyuk, and Moon Seung You.
- Interview with So Jaehyun, director of Dive into You.
- Interview with Yoon Jong Ho, director of A Bona Fide Killer.
- Contests featuring signed polaroids from Viki series actors, including Moon Sang Min, Park Sung Hoon, Nam Ji Hyun, Kong Hyo Jin, and many more.
Enjoy Exciting Promotions and Integrations
Viki is also teaming up with several partners—including Agoda, LG, and WEBTOON—for cross-promotional content, special integrations, and exclusive offers as part of this year’s K-Drama Day celebration.
- Agoda: Agoda, the global travel platform, is helping bring K-drama-inspired travel dreams to life with a booking discount for Viki users and a chance to win a complimentary overnight stay in South Korea.
- LG: LG TV users in select regions—including Indonesia, the Philippines, Malaysia, Thailand, and Singapore, among other participating markets—can enjoy a special one-month free trial of Viki Pass Standard through October 13.
- WEBTOON: WEBTOON will join the celebration through cross-promotion designed to connect two highly engaged audiences around Korean entertainment and introduce Viki to fans already immersed in Korean content.
Watch Viki Across Multiple Platforms
Viki remains available to watch for free with advertisements, while viewers who prefer an ad-free experience can choose from its tiered subscriptions, Viki Pass Standard and Viki Pass Plus.
The service is accessible across a range of platforms, including desktop, mobile devices, streaming devices, and connected TVs.
For more information about Viki’s K-Drama Day, including the applicable terms and conditions for each prize promotion, giveaway, and contest, visit K-Drama Day official site.
Fans can also follow Viki on Instagram, TikTok, Facebook, YouTube, and X for updates and announcements throughout the celebration.
