South Asialink Finance Corporation (SAFC) has named Maricel D. Dejongoy as its new President and Chief Executive Officer, effective July 1, 2026, marking a new chapter in the company’s growth as it strengthens its leadership team and advances its long-term expansion strategy.
The leadership transition underscores SAFC’s commitment to accelerating business growth while reinforcing operational stability, financial inclusion, and customer-focused innovation in the lending sector.
Dejongoy brings extensive experience from within the Asialink Group of Companies, having most recently served as Auto and Truck Loan Group Head at Asialink Finance Corporation (AFC). In that role, she successfully led one of the company’s core lending businesses, driving portfolio growth, expanding market reach, and supporting strategic business development.
“I step into this role with purpose and a deep sense of responsibility to our SAFC employees, partners, and the communities we serve,” said Dejongoy.
“We will be deliberate in expanding our reach, strengthening our products, and ensuring that more Filipinos experience what it means to have a financing partner that truly works for them.”
Drawing on her extensive background in product leadership, field operations, and portfolio management, Dejongoy is expected to lead SAFC through its next phase of growth while building on the strong foundation established by previous leadership.
“The best of SAFC is still ahead of us, and we are more than prepared to make it happen,” she added.
Leadership Transition Supports Long-Term Growth
Alongside Dejongoy’s appointment, Kevin N. Cabanban has assumed the role of Deputy Group Chief Executive Officer, reflecting his expanded leadership responsibilities across the broader Asialink Group.
Cabanban led SAFC for more than a year, overseeing operational improvements and implementing initiatives that strengthened the company’s business performance while positioning it for sustained growth.
The transition reflects the organization’s continued focus on leadership continuity and strategic execution as it expands its financial services portfolio.
Advancing Financial Inclusion
Established in 2003, South Asialink Finance Corporation has spent more than two decades providing financing solutions designed to make credit more accessible to underserved Filipinos.
Guided by the belief that access to financing should not be a privilege, the company has developed a diverse portfolio of lending products that address the evolving financial needs of individuals, entrepreneurs, and transport operators across the country.
Its offerings include vehicle refinancing through Sangla OR/CR, financing for brand-new and pre-owned cars and trucks, and real estate-backed loan products such as Sangla Titulo and JuanTAHANAN, helping more Filipinos move closer to vehicle ownership and homeownership.
SAFC also continues to strengthen its support for underserved sectors through specialized financing solutions, including BiyaHERO for public utility vehicle (PUV) and transport network vehicle service (TNVS) operators, as well as JUANAsenso, a financing program designed to empower women entrepreneurs.
With a renewed leadership team and a continued focus on financial inclusion, SAFC aims to further expand its reach while delivering accessible, customer-centered financing solutions that help individuals and businesses achieve their financial goals.
