MediCard Philippines, the healthcare arm of AIA Philippines (formerly Philam Life), is strengthening its commitment to helping Filipinos live healthier, longer, and better lives through the enhanced LiveWell Lifestyle Management Program—a personalized wellness initiative designed to make managing chronic conditions more accessible, convenient, and sustainable.
Developed in collaboration with Singapore-based health technology and analytics company Amplify Health, the program is powered by the AMPED app, an all-in-one digital health platform that connects members with doctors, registered dietitians, wellness coaches, and support services anytime and anywhere.
“LiveWell is designed to give MediCard members timely, personalized support whenever they need it,” said Julian Mengual, CEO of MediCard Philippines. “It helps individuals achieve their health goals in ways that are practical and relevant to their daily lives while delivering a more seamless and accessible care experience.”
Personalized Support for Better Health
The LiveWell Lifestyle Management Program provides a comprehensive, long-term care pathway for members living with chronic conditions such as diabetes, hypertension, and cardiovascular disease.
By combining expert guidance with digital health tools, the program empowers members to better understand and manage their conditions while building healthier everyday habits.
Participants receive a wide range of personalized services, including:
- One-on-one video consultations with healthcare professionals
- Unlimited text-based coaching for continuous guidance and motivation
- Dedicated support from a lead registered dietitian
- AI-powered meal logging and food ratings
- Activity and sleep tracking
- Personalized health goals and progress monitoring
- Biomarker trends, weight tracking, and health progress summaries
All wellness coaches are based in the Philippines and are trained in lifestyle management, providing support in both English and Filipino to ensure every interaction is practical, relatable, and culturally relevant.
A Health Journey Built on Real-Life Transformation
For one participant living with diabetes, joining LiveWell became a life-changing decision after a personal health scare.
After struggling to manage her nutrition independently and experiencing a fainting episode, she realized that professional guidance was essential—not only for herself but also for her family.
“I thought of my son,” she shared. “Even though I’m a nurse, I realized I needed a professional nutritionist who could guide me with my weight, nutritional needs, and the right diet for my condition.”
Today, she works closely with MediCard’s medical and nutrition teams, receiving continuous, personalized support that helps her confidently manage her health.
Combining Human Care with Smart Technology
According to Registered Dietitian Emma Perida, one of the program’s greatest strengths lies in the combination of personalized coaching and consistent follow-up.
“Patients stay consistent because of the milestones we set together. When the goals and expected results are clear, they follow through. Along the way, we continue to support them, communicate with them, and check on their progress. They know we genuinely care.”
This proactive coaching model helps strengthen accountability while encouraging patients to develop sustainable lifestyle habits.
Meanwhile, Dr. Mary Joanne Ramos, MediCard’s Head of Medical Governance and Capability, emphasized that lasting health improvements are built on what she calls the “Three Cs”:
- Continuous effort
- Consistent healthy habits
- Complete adherence to medications and medical follow-ups
These guiding principles are reinforced throughout LiveWell through individualized coaching, regular progress tracking, detailed health reports, and ongoing engagement between patients and healthcare professionals.
Bringing Wellness Closer to More Filipinos
To officially launch the enhanced program, MediCard hosted the LiveWell Expedition, a three-day immersive wellness experience for employees at its offices.
Participants embarked on a guided health journey featuring themed wellness stations, beginning with blood tests that assessed key health indicators, followed by face-to-face physician consultations, personalized wellness assessments, and interactive booths showcasing health products, services, and educational resources.
Building on the successful launch, MediCard has since brought the LiveWell experience directly to corporate partners across the country through a series of nationwide wellness roadshows, making preventive healthcare and lifestyle management more accessible to working Filipinos.
A Commitment to Lifelong Wellness
Through the LiveWell Lifestyle Management Program, MediCard continues to reinforce its mission of empowering members to build healthier habits, overcome health challenges, and achieve long-term wellness with confidence.
The program is exclusively available to MediCard members, offering personalized coaching, expert medical guidance, digital health tools, and wellness rewards as part of their healthcare benefits.
Individuals interested in learning more about eligibility and participation may contact their MediCard representative, email lifestylemanagement@medicardphils.com, visit www.medicardphils.com, or follow MediCard’s official Facebook and Instagram pages for the latest updates.
By combining compassionate healthcare professionals with innovative digital technology, LiveWell is redefining chronic disease management—making quality healthcare more connected, personalized, and empowering for every Filipino.
