Long Lines, Big Stars, Huge Excitement Mark HONOR 600 First Day Sale
A wave of excitement and energy filled the SM Mall of Asia Music Hall on May 30 as leading global AI device provider HONOR Philippines officially launched the first-day sale of the highly anticipated HONOR 600 Series—drawing thousands of fans, tech enthusiasts, and shoppers eager to experience the brand’s newest AI smartphone innovation.
What began as a product launch quickly transformed into a full-scale fan celebration, turning the iconic venue into a vibrant festival of technology, music, and entertainment.
A Star-Studded Celebration
The event featured an impressive lineup of performers and celebrity guests, making the launch feel more like a concert experience than a typical tech event.
Rising PPop acts FINA and It All Started In May set the tone for the celebration, while newly crowned The Miss Philippines queens—Allyson Hetland, Jenrose Javier, Trexy Roxas, Marian Arellano, and Catherine Wardle—added elegance and star power to the event. Miss Earth Philippines 2025 Joy Barcoma hosted the program, keeping the energy high throughout the day.
The crowd also welcomed appearances from some of the biggest young stars from Pinoy Big Brother, including Sofia Pablo, Marco Masa, Ashley Sarmiento, and Rave Victoria, alongside a high-energy performance from Carmelle Collado.
“We are truly overwhelmed by the incredible support we have been receiving for the HONOR 600,” said Stephen Cheng, Vice President of HONOR Philippines. “The turnout at our first-day sale event proves how excited Filipinos are about AI-powered innovation. The HONOR 600 is designed to bring flagship-level AI experiences to more users, and we’re thrilled to celebrate this milestone with our HONOR community.”
Music, Moments, and Fan Frenzy
The main show delivered unforgettable moments, with Rabin Angeles and Angela Muji engaging fans through performances and interactive segments.
The excitement reached new heights when James Reid took the stage, serenading thousands of fans and sending the crowd into a frenzy. The celebration wrapped on a high note as Mayonnaise delivered a powerful closing set, with the entire venue singing along.
Hands-On AI Innovation Experience
Beyond the entertainment, attendees also explored immersive demo zones showcasing the HONOR 600 Series’ advanced AI features. Guests experienced firsthand capabilities such as AI Image to Video, AI Eraser, AI Outpainting, and next-level portrait photography tools—highlighting HONOR’s push toward more intelligent mobile experiences.
Strong Market Momentum
The successful first-day sale marks another milestone for HONOR Philippines following the official launch of the HONOR 600 Series. With its premium design, powerful AI features, and strong value proposition, the device continues to attract strong interest from consumers nationwide.
Pricing and Availability
The HONOR 600 Series is available in the following configurations:
- HONOR 600 5G (8GB+256GB) – Php 28,999
- HONOR 600 5G (12GB+256GB) – Php 32,999
- HONOR 600 5G (12GB+512GB) – Php 37,999
- HONOR 600 5G Pro (12GB+512GB) – Php 49,999
Available now at HONOR Experience and Partner Stores nationwide, and online via Lazada, Shopee, and TikTok Shop.
For updates, visit www.hihonor.com or follow HONOR Philippines on Facebook, Instagram, and TikTok for the latest news and announcements.
