Iconic Duo: Sanrio and Pokémon Arrive at Eastwood City

Pop culture meets playful creativity as Eastwood City transforms into a vibrant hub for fans with the Sanrio x Pokémon pop-up, now open at Eastwood Mall Atrium until April 21.

Mounted by Megaworld Lifestyle Malls in partnership with Keepplay, the immersive experience blends the irresistible kawaii charm of Sanrio with the iconic world of Pokémon—creating a colorful playground for “kidults,” collectors, and families alike.

A Playful Escape into Creativity

More than just a retail pop-up, the experience invites guests to explore themed displays, dive into interactive “Build & Play” zones, and discover intricately designed modular sets. It’s a space where nostalgia meets creativity—encouraging visitors to reconnect with the joy of building while celebrating self-expression.

Enter the World of Kawaii

Fans of Sanrio can immerse themselves in a collection that celebrates the beloved characters at the heart of the global “Pink Economy.” From Hello Kitty and My Melody to Cinnamoroll, Kuromi, Pochacco, and Pompompurin, the lineup features collectible block sets that bring each character to life.

Standout pieces include the whimsical New Summer Series, with playful builds like the Kuromi Vintage Radio and Cinnamoroll Inflatable Flamingo, alongside themed collections such as the Skating Series, Strawberry Town, and Music Box sets. Fans can also discover blind box collectibles, vehicle-themed builds, and customizable designs that add an extra layer of fun.

Gotta Build ‘Em All

Pokémon enthusiasts will find just as much to explore, with multiple collectible “waves” featuring fan favorites like Pikachu, Eevee, and Bulbasaur. The Street Corner series adds charm with detailed mini-scenes, while the much-anticipated Eevee Planet Series introduces a galaxy-inspired collection showcasing all eight Eeveelutions in designs that reflect their unique elemental traits.

For those drawn to action, the Battle Series delivers dynamic builds featuring iconic Pokémon like Charizard, Gengar, and Lucario. New sets come equipped with movable joints and special effect parts—from rotating cannons to energy attacks—bringing each figure to life in dramatic fashion.

A Space for Community and Discovery

By hosting experiences like the Sanrio x Pokémon pop-up, Eastwood City continues to reimagine mall spaces as destinations for creativity, connection, and shared discovery. It’s more than a shopping stop—it’s a gathering place where fans can bond over shared passions and rediscover the simple joy of play.

Following its Eastwood run, the pop-up heads to Lucky Chinatown from May 20 to 30, and Southwoods Mall from July 10 to 19—bringing the experience to even more communities across the country.

For updates, visit megaworld-lifestylemalls.com or call (02) 8462-8888.