Samsung Dominates Global Soundbar Market for 12th Straight Year

Company tops global soundbar sales, strengthening its audio portfolio with premium models and an expanded 2026 lineup

Coupled with 20 years of leadership in the global TV market, achievement establishes Samsung as the leader in home entertainment

Samsung Electronics has once again solidified its leadership in home audio, maintaining its position as the world’s top soundbar brand for an impressive 12th consecutive year.

According to the latest research from Future Source, Samsung captured 21.5% of global soundbar revenue and 19.7% of unit sales in 2025, extending a leadership streak that began in 2014. Coupled with two decades of global TV dominance, this milestone reinforces Samsung’s status as a driving force in premium home entertainment.

Samsung attributes its enduring success to cutting-edge audio technology, immersive sound experiences, and seamless integration with Samsung TVs. Looking ahead, the company is set to expand its 2026 audio lineup with products designed to deliver cinema-quality sound for a variety of living spaces, including:

• HW‑Q990H flagship soundbar, the successor to the popular HW‑Q990F
• All-in-one HW‑QS90H soundbar
• Bouroullec-designed Music Studio 7 and Music Studio 5 Wi-Fi speakers

“At Samsung, our soundbar brand represents our dedication to bringing premium audio experiences into homes worldwide,” said Hun Lee, Executive Vice President of the Visual Display Business at Samsung Electronics. “Being recognized as the top soundbar brand globally for 12 straight years is not just an honor—it’s proof of our unwavering commitment to exceptional home entertainment.”

With these innovations, Samsung continues to set the standard for audio excellence, ensuring that every viewer enjoys sound that’s as powerful and immersive as the picture on screen.