Manila, Philippines — February 27, 2026 — In a historic move for the brand, Infinix has officially announced ITZY member YUNA as its first-ever Global Brand Ambassador. The partnership marks a bold new chapter for Infinix as it unveils the all-new NOTE 60 SERIES and strengthens its presence in the global premium smartphone market.
Known for her confidence, vibrant energy, and fearless self-expression, YUNA brings a dynamic presence that aligns seamlessly with Infinix’s philosophy, “Joy Tech, Beyond Limits.” The collaboration reflects the brand’s commitment to empowering a new generation of users through creativity, individuality, and continuous innovation.
“I am so excited to reach out to my fans in a new way as Infinix’s Global Brand Ambassador,” shared YUNA. “I’ve always believed that life should be filled with joy and the courage to show the world who you truly are. It’s been amazing to see how Infinix shares that same energy. I’m looking forward to this journey and can’t wait to show everyone the special stories we create together.”
Celebrating a Milestone Moment
As the youngest member of global K-pop powerhouse ITZY, YUNA has built her career on discipline, reinvention, and bold ambition. Her signature confidence and boundary-breaking spirit have made her a global icon, inspiring fans across music, fashion, and entertainment.
These qualities mirror Infinix’s own evolution. The partnership symbolizes more than celebrity endorsement. It represents a shared vision where technology becomes a catalyst for joy and self-expression. By combining YUNA’s infectious charisma with the innovation behind the NOTE 60 SERIES, Infinix positions itself as a lifestyle-driven technology brand designed for ambitious, tech-savvy youth.
TT Liu, CMO of Infinix Mobility, emphasized the deeper purpose of the collaboration. “Partnering with YUNA accelerates our mission to deliver a fun, cutting-edge mobile experience to young fans globally. Guided by the philosophy of Joy Tech, Infinix moves beyond simply highlighting specifications. We want to tell stories about how technology creates joy when brands, users, and YUNA come together to illuminate every unique way of shining.”
A Strategic Step into the Premium Market
The announcement coincides with the global debut of the Infinix NOTE 60 Series, signaling Infinix’s strategic expansion into the premium smartphone segment.
The NOTE 60 SERIES represents a major leap forward for the brand. It is powered by Snapdragon processors from Qualcomm Technologies, marking the first NOTE device to carry Snapdragon performance. The series also features refined aesthetics developed in collaboration with legendary Italian design house Pininfarina, alongside an immersive SOUND BY JBL audio experience.
This ecosystem of global industry leaders highlights Infinix’s ambition to elevate its smartphone offerings to flagship-level sophistication while maintaining its strong appeal among young consumers worldwide.
Redefining Youthful Expression Through Joy Tech
With YUNA leading the campaign, Infinix deepens its connection with a generation that values authenticity, creativity, and bold self-definition. The partnership goes beyond hardware innovation. It introduces a unified narrative where technology enhances personal identity and empowers users to share their stories confidently.
Through the NOTE 60 SERIES, Infinix invites young users to explore limitless possibilities, embracing performance, aesthetics, and immersive experiences that reflect their individuality.
As Infinix continues to expand globally, this collaboration with YUNA marks a transformative era for the brand. Together, they aim to inspire self-defined youth to push boundaries, celebrate their uniqueness, and experience the joy of technology without limits.
