The iconic Big Brother House transforms into the ultimate showcase of smart living courtesy of official smart home provider PLDT Home Life
One of the most iconic homes in Filipino pop culture is getting its most significant transformation in two decades—powered by PLDT Home Life, the lifestyle platform of the country’s leading digital services provider.
Recognizable by its bright yellow and blue façade, the Pinoy Big Brother (PBB) House along Eugenio Lopez Drive in Quezon City has been a cultural landmark since the reality show’s Philippine debut in 2005. Over the years, Bahay ni Kuya has witnessed countless moments of self-discovery, friendship, conflict, and triumph, launching the careers of housemates from all walks of life and captivating audiences across generations. More than just a set, it has served as a living stage where real-life stories unfold before millions of Filipino viewers.
Now, in a franchise-first move timed perfectly with the launch of PBB: Celebrity Collab Edition 2.0, PLDT Home Life reimagines Bahay ni Kuya as the ultimate smart home. As the official smart home provider of the PBB House, PLDT Home Life integrates cutting-edge devices, innovations, and digital services to elevate daily living for the new set of housemates—bringing modern convenience to what is often called the “teleserye ng totoong buhay.”
Adding Life to the PBB House
PLDT Home Life brings together trusted global brands and smart device add-ons that complement the Philippines’ leading fiber-fast and reliable internet service. Designed to meet the evolving needs of today’s Filipino households, the ecosystem seamlessly combines connectivity, immersive entertainment, and smart living into one cohesive experience.
Building on the success of PBB Celebrity Collab Edition, which marked the historic collaboration between GMA Network, ABS-CBN Studios, and Big Brother format owner Banijay, PLDT Home Life further enhances the way housemates live and interact inside the house this season.
Although housemates remain disconnected from the outside world—without access to smartphones—they are immersed in a fully connected smart home environment. PLDT Home Life equips the PBB House with state-of-the-art, voice-enabled Internet of Things (IoT) devices, including smart vacuum cleaners, kitchen appliances, sensors, cameras, lighting systems, and air humidifiers. These innovations deliver greater comfort, efficiency, and modern living—transforming everyday routines inside Bahay ni Kuya.
Beyond upgrading the house itself, PLDT Home Life integrates smart living into the show’s narrative through creative activations and in-show gimmicks. Viewers can look forward to special tasks made easier by smart technology, interactive digital challenges, and seamless product integrations. Audiences watching from home can also learn more about the featured devices—and even purchase them—via QR codes displayed onscreen.
Smart Living for Every Filipino Home
“This exciting partnership between PLDT Home Life and Pinoy Big Brother highlights how smart technology can bring greater ease and comfort to every Filipino home,” said John Y. Palanca, PLDT Senior Vice President and Head of Consumer Business.
Through PLDT Home Life, households can enjoy wider WiFi coverage using TP-Link WiFi Mesh Systems, ensuring fast and reliable connectivity across every room and floor. Families can also unlock unlimited entertainment through video-on-demand and Pay TV services, along with free access to top-tier AAA games on Steam via IGV Game Pass.
Smart living is made even more accessible with the PLDT Home Smart Home Starter Kit—an all-in-one bundle that includes a Chime, Smart Plug, Cameras, and Sensors—offering enhanced security, control, and peace of mind. Lifestyle solutions from brands such as Amazon, Xiaomi, Lasco, and TAPO further support productivity, convenience, and home security.
PLDT Home Life devices can be purchased as add-ons to customers’ internet subscriptions, with flexible and unified payment options that make smart living more affordable. For as low as ₱89 per month for 24 months, customers can start with a TAPO indoor security camera and gradually build their smart home ecosystem.
“We hope to inspire Filipino families watching Pinoy Big Brother from home and show them that smart home technology is well within reach,” Palanca added. “PLDT Home Life is about enabling families to be more connected, more entertained, and ultimately, smarter at home.”
PLDT Home Fiber customers can conveniently pay for devices on top of their postpaid bills through installment plans ranging from 12 to 36 months.
Catch how PLDT Home Life brings smart living to life inside Bahay ni Kuya on PBB: Celebrity Collab Edition 2.0. To learn more about PLDT Home Life and its smart home offerings, visit pldthome.com/life.
