The 917 GDay 10th anniversary celebration took a heartwarming turn as Globe introduced its first-ever GDay Family Day, transforming the newly renovated Museo Pambata into a vibrant playground where childhood memories met new beginnings. For millennial parents, the museum—once a cherished field trip destination—became a full-circle moment as they shared the same halls with their children, complemented by a Disney+ film marathon of timeless favorites.
“This wasn’t just a nostalgic reunion—it was a heartfelt celebration of family, connection, and shared joy. We created rewarding experiences tailored for our partners, employees, and their loved ones, sparking laughter, bonding, and lasting memories across generations,” said Roche Vandenberghe, Chief Marketing Officer at Globe.
A Day Packed with Fun and Family Bonding
Globe mobile customers with Globe At Home accounts, along with their families, enjoyed curated experiences designed to ignite wonder and togetherness. Highlights included Philippine Biodome + Ocean Park tickets, Hotel H2O stays, Ayala Cinema vouchers, and Disney On Ice: Magic in the Stars passes, creating unforgettable moments for all ages. The festive atmosphere was elevated with Max’s Restaurant, Jamba Juice, and Krispy Kreme treats, refreshing beverages, and fun giveaways that kept smiles bright throughout the day.
Learning and Digital Safety for the Next Generation
Beyond fun, GDay Family Day emphasized learning and online safety. Children aged 7–14 engaged in Khan Academy Philippines workshops, Globe’s Digital Thumbprint Program, and the Safe Spaces book initiative, gaining practical insights on digital safety, cybersecurity, data privacy, and internet ethics. These initiatives reflect Globe’s commitment to nurturing responsible digital citizens while empowering families for safer online experiences.
Extending Joy to Underserved Communities
True to its mission, Globe extended the GDay Family Day experience to children from underserved communities through a partnership with Project PEARLS. Accompanied by their parents, guardians, and organization representatives, the children enjoyed a day full of wonder—from guided museum tours and movie marathons to face painting and interactive activities. This initiative reinforces Globe’s dedication to inclusive, community-centered experiences that bring joy, learning, and connection to Filipino families.
“GDay Family Day reminds us that family isn’t just defined by a household, it’s shaped by the communities we uplift together,” said Denisse Arao, Director for Marketing, Family Segment at Globe. “Through shared experiences, inclusive joy, and meaningful partnerships, Globe shows that connection goes beyond technology—it’s about creating moments that truly matter.”
Celebrating Everyday Moments
GDay 2025 reaffirmed that every day holds the potential for something extraordinary. Whether through laughter, learning, or legacy, when families come together, everyday moments become GDay moments worth celebrating.
For more information about Globe, visit www.globe.com.ph.
