Grab and CHAGEE Bring Modern Tea Culture Closer to Filipinos

International tea and beverage leader CHAGEE is officially debuting as an “ONLY ON GRAB” restaurant partner, joining the exclusive roster of brands available solely on GrabFood. The rollout begins with CHAGEE’s Metro Manila stores, giving Filipino customers quicker access to their favorite teas, real-time delivery tracking, and localized promotions that make premium tea a seamless, everyday indulgence.

By tapping into Grab’s actionable data, highly engaged user base, and nationwide delivery network, CHAGEE is positioned to scale efficiently and strengthen its long-term presence in the Philippine market.

Early performance signals strong momentum. Since CHAGEE’s soft launch on Grab, the brand has recorded an average of 46 percent week-on-week growth in on-demand orders. With Bo·Ya Jasmine Green Milk Tea, Da Hong Pao Milk Tea, and Osmanthus Oolong Milk Tea topping the charts, CHAGEE has quickly risen to become one of GrabFood’s leading tea merchants in the Philippines. Grab and CHAGEE plan to build on this trajectory as more branches join the platform.

Strengthening the Filipino Tea Experience
For Filipino tea lovers, the partnership means faster discovery of CHAGEE on the Grab app, personalized deals tailored to local habits, and time-sensitive offers that enhance convenience.

CHAGEE and Grab are also preparing market-specific campaigns rooted in data-driven insights. As CHAGEE marks its 8th anniversary, customers can expect exclusive promotions, limited-edition merchandise, and special savings on multi-cup bundles, all available only through Grab.

These initiatives reflect a shared goal: to use technology, creativity, and customer insight to elevate engagement, reward loyalty, and enhance the delivery experience.

“This partnership is designed with Filipinos in mind,” said EJ Dela Vega, Grab Philippines Chief Commercial Officer and Head of Deliveries. “If you want CHAGEE, you should be able to find it easily on Grab and receive it reliably. At the same time, we’re using data and AI to help partners like CHAGEE scale, personalize customer touchpoints, and better support the rider-partners who make every delivery possible.”

Voltaire Rusiana, CHAGEE Philippines Head of Operations, added: “Grab’s strong presence allows us to deepen our connection with both new and longtime CHAGEE fans. Convenience and consistency are as important as flavor, and this collaboration enables us to bring the full CHAGEE experience to more customers, faster and at scale.”

CHAGEE and Grab’s partnership in the Philippines reinforces their continued commitment to enhance accessibility, convenience, and customer connection through technology and innovation, making quality tea experiences a part of everyday life.