NKTI Partnership: Canon Champions Advocacy with Blood Donation Campaign

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Canon Marketing (Philippines), Inc. (CMPI) strengthened its commitment to corporate social responsibility and community wellness through a successful Blood Donation Drive in partnership with the National Kidney and Transplant Institute (NKTI).

Canon employees proudly participate in the Canon Marketing Philippines’ Blood Donation Drive, in partnership with the National Kidney and Transplant Institute (NKTI), as part of its commitment to health and community welfare.

As part of Canon’s Health and Wellness initiatives, the event brought together Canon employees in a shared mission to save lives and inspire compassion. A total of 30 Canon employees volunteered as blood donors, contributing to NKTI’s blood bank and helping provide critical support to patients in need of transfusions.

A medical professional from NKTI conducts a pre-donation screening for a Canon employee to ensure safe and healthy blood donation.

“Every drop of blood is a symbol of compassion and hope,” said Anuj Aggarwal, President & CEO of Canon Marketing (Philippines), Inc. “We are deeply proud of our employees for stepping forward to make a real difference. This initiative truly embodies Canon’s philosophy of Kyosei—living and working together for the common good.”

An NKTI staff member assists a Canon employee donor during the blood collection process at the Canon Blood Donation Drive.
 

Dr. Jose Dante Dator, Executive Director of NKTI, praised Canon’s effort, noting that “partnerships like this highlight the power of collaboration between private organizations and healthcare institutions. Canon’s support directly contributes to saving countless lives, and we hope more companies follow their example.”

Canon employees attend a short health briefing and orientation led by NKTI doctors before the start of the Blood Donation Drive.
 

Through this initiative, Canon Philippines continues to champion health, wellness, and social responsibility, creating a positive impact that goes beyond business. The Blood Donation Drive also reinforces Canon’s culture of care, empathy, and community service among its employees.

Canon employees, together with NKTI doctors and staff, gather for a group photo after a successful Blood Donation Drive held at the Canon office.

For press materials, visit the Canon Press Center.
For product and service inquiries, contact the Customer Care Hotline at +63-2-884-9000.

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