Alagang di mo hiningi, pero araw-araw niyang binibigay. Sa simpleng kilos—dama mong mahal ka niya.
For decades, Bioderm Clean White—formerly known as Bioderm Pristine—has been a quiet presence in Filipino homes, always there when it matters most. In 2025, the brand embarks on a new chapter with a deeper mission: to honor the everyday love of Filipino moms through the “Bida sa Alaga” movement.
The movement celebrates the kind of love that protects without fanfare—the gentle care behind every freshly washed towel, the comforting scent after a warm bath, the hug that says “Andito lang ako.” It’s about giving moms the recognition they deserve, not just as caregivers, but as protectors, providers, and the true heart of every home.
In today’s fast-paced world, small acts of care are easy to overlook. But now more than ever, families are reminded that real protection begins with love. Today’s moms are intentional, choosing what keeps their families safe while showing tender alaga every day.
That’s where Bioderm Clean White steps in. With its germ-killing formula (based on representative germs tested) and a clean white floral scent, it delivers protection that’s gentle on skin—perfect for daily use by the whole family.
To bring this heartfelt mission to life, Bioderm Clean White proudly introduces Marian Rivera and her son Sixto as the official faces of the Bida sa Alaga movement.
“Kahit simpleng hugas-kamay o paligo, nagiging bonding na rin namin ni Sixto. Ang sarap sa feeling kasi ang bango ng Bioderm Clean White! Plus, kampante rin ako kasi alam kong malinis kami,” shares Marian.
Marian embodies what the movement stands for: showing love through the simplest everyday moments—playtime laughter, bedtime cuddles, or even a warm bath.
Be Part of the Movement
We all have stories of alaga—from a mom, a lola, a tita, or even from ourselves. Maybe it’s preparing your child’s bath, or waiting up late just to say, “Ingat sa byahe ha.” These little moments strengthen families and remind us that love is found in the simplest acts of care.
This year, Bioderm invites everyone to share their own #BidaSaAlaga story. Because sometimes, it’s the smallest gestures that carry the greatest love.
