Leading fitness, wellness brand to open new branch at PNB Makati Center
PNB Holdings Corp. (PHC) has sealed a lease agreement with homegrown fitness brand BeFit to launch its flagship branch at PNB Makati Center, a prime 13-storey commercial hub in the heart of Makati’s Central Business District.
The ceremonial signing, held last June 24 at PHC’s head office, officially welcomes BeFit as the newest addition to the property’s growing lifestyle-driven tenant mix.
Built on the mission of making high-quality gyms accessible, convenient, and sustainable, BeFit is redefining the local fitness landscape. Its upcoming 1,300-sqm facility at PNB Makati Center will bring fitness closer to where people live and work.
“BeFit is about making fitness something you can actually stick with,” shared Brian Cu, BeFit co-founder and former Grab Philippines President. “We’re creating gyms that feel premium but never intimidating—no contracts, no gimmicks, just spaces where you can show up as you are. PNB Makati Center aligns perfectly with that vision, putting movement back into people’s daily lives.”
Inside the flagship gym, members can expect:
- 100+ machines across cardio, strength, and functional training zones
- Specialty spaces including a Booty Builder section, recovery lounge, and an indoor track
- Expert-led group classes to inspire consistency, community, and accountability
- 24/7 operations with flexible lock-in and no lock-in membership options
BeFit isn’t just about workouts—it’s about creating spaces that encourage movement, connection, and growth, helping members improve not only their health but also their productivity, relationships, and mental well-being.
For PHC, the partnership reinforces its commitment to wellness-centered environments.
“With BeFit, we are strengthening our efforts to support lifestyle and wellness in the spaces we manage,” said Joselito R. Consunji, PHC Chief Operating Officer. “This partnership enriches the community we’re building at PNB Makati Center, where individuals can thrive both at work and in their overall well-being.”
The flagship opening comes at a time when fitness is becoming part of everyday city life. With run clubs and weekend closures along Ayala Avenue drawing active communities outdoors, BeFit’s indoor facility offers a climate-controlled, all-weather alternative for fitness enthusiasts.
Over the years, PNB Makati Center has evolved into more than just a business address—it has become a lifestyle ecosystem blending professional services, dining, and now health and wellness. The addition of BeFit further cements this transformation.
BeFit will soon open early access slots for founding members, with limited spots and exclusive launch rates.
To learn more or reserve a spot, visit www.befit.ph or follow @befit.ph on Instagram.
For more about PNB Holdings Corp., visit www.pnbholdings.com.ph.
