Usain Bolt features as first podcast guest with untold stories in new podcast launch
Global sports brand PUMA is taking its bold “Go Wild” philosophy to new heights with the launch of the Go Wild Podcast, a fresh audio series that dives into the fearless stories of its top ambassadors, athletes, and influencers—collectively known as The PUMA Wild Ones.
Hosted by legendary sprinter and hurdler Colin Jackson, the podcast opens with a dynamic 30-minute conversation with none other than Usain Bolt, the world’s fastest man. Their candid sit-down touches on Bolt’s career highs and emotional breakthroughs, as well as the challenges that shaped him, including his disqualification in the 2011 World Championships.
The Go Wild Podcast goes beyond sports, offering intimate stories grounded in courage, authenticity, and self-expression. It’s part of PUMA’s mission to connect deeply with a new generation of listeners who embrace individuality and push boundaries in all areas of life.
“The launch of our new Go Wild Podcast allows our audience to delve deeper into PUMA’s brand DNA,” shares Julie Legrand, Global Senior Director of Brand Strategy and Communication at PUMA. “This first episode with Usain Bolt captures what it means to live boldly and authentically—values we champion at PUMA. Through these stories, we aim to inspire a new generation.”
The podcast builds on the momentum of PUMA’s largest global brand campaign to date, launched in March, which celebrates the courage to be yourself and the joy of sport. The Go Wild Podcast complements this campaign with powerful profiles and real conversations.
Future episodes and content will spotlight influential figures in sports and culture, along with coverage at major events like the Boston Marathon and Women’s Football Euro Championship.
🎧 Catch the first episode featuring Usain Bolt and Colin Jackson, and discover more from the Go Wild campaign at www.puma.com or follow the journey on social media @PUMA.
