At its Made on YouTube event, the company reveals YouTube Shorts has now climbed to over 70B daily views from over 2B signed-in users every month
At the Made On YouTube event, the platform introduced a range of AI-driven features designed to empower both emerging and established creators and artists in crafting, editing, and sharing content in innovative ways. These AI-powered tools are poised to unleash novel avenues for creative expression, streamline the creative process, and expand the reach of YouTube creators to a broader audience.
Highlighting the boundless possibilities that AI can offer to creators, artists, and the creative sector, today’s significant revelations encompass:
- The introduction of Dream Screen, a new generative AI feature to unlock creative expression on Shorts: Later this year, YouTube will introduce Dream Screen, a new experimental feature that allows creators to add AI-generated video or image backgrounds to their Shorts simply by typing an idea into a prompt. With Dream Screen, creators will be able to generate new, fantastic settings for their Shorts that are only limited by bounds of their imagination.
- Since launching Shorts in 2020, Shorts has now climbed to over 70B daily views from over 2B logged-in users every month.
- The launch of YouTube Create to help take the work out of video production: To help anyone to create and share videos right to YouTube, today the platform has launched a new mobile app called YouTube Create, which was designed to empower creators to get started with a suite of production tools to edit their Shorts, longer videos, or both.
- The app offers video editing tools including precision editing and trimming, automatic captioning, voiceover capabilities and access to a library of filters, effects, transitions and royalty-free music with beat matching technology so that creators can produce their next YouTube video without relying on complex editing software.
- YouTube has consulted with more than 3k creators in the process of building YouTube Create.
- Currently in beta on Android in select markets including the United States, Germany, France, United Kingdom, Indonesia, India, Korea, and Singapore, YouTube Create is free of charge.
Here are additional ways in which YouTube is alleviating the burdens on creators and providing them with more efficient tools to generate fresh ideas and connect with broader audiences.
- YouTube is bringing Aloud, an AI-powered dubbing tool, into YouTube so creators easily reach audiences well beyond their primary language.
- Available to select creators, the feature is currently being tested in English, Portuguese, and Spanish.
- Next year, assistive search in Creator Music will make it easier for creators to find a soundtrack for their video. Creators can simply type in a search query and AI will suggest the right music at the right place.
- Creator Music is currently available in the US, and we look forward to expanding as quickly as possible.
- Next year, YouTube Studio will tap generative AI to spark video ideas and draft outlines to help creators brainstorm. These insights are personalized for each channel and based on what audiences are already watching and interested in.
- YouTube has been testing early versions of AI-powered tools in YouTube Studio with creators, and more than 70 percent of those surveyed said it’s helped them develop and test ideas for videos.
Neal Mohan, CEO of YouTube, stated, “Today, we introduced new updates aimed at empowering creators and artists to push the boundaries of creative expression by simplifying the complex and turning impossible dreams into reality. Facilitating the creation of content that creators are passionate about is at the core of YouTube’s commitment to democratizing creative power for billions of individuals. Today marks the commencement of a new era of creativity, and we eagerly anticipate witnessing the incredible content our community of creators and artists will produce on YouTube.”
Lyor Cohen, Global Head of Music at YouTube, commented, “Our mission is to be both bold and responsible. The potential of AI is undeniably exciting, but, like any new technology, we must approach it with responsibility. What artists, songwriters, and producers bring to the table is inherently human and irreplaceable by technology. We view AI as a tool that can empower artists to amplify and expedite their creative processes. We are committed to collaborating with the creative community through our AI Music Incubator, which has now expanded globally. Furthermore, we are leveraging our significant partnerships within the music industry to work hand in hand, pursuing our shared objectives of nurturing creativity and advancing the business.”
These creators and artists are utilizing YouTube to shape the future of creative expression and will elucidate how the announcements made today will impact the broader creative ecosystem:
- YouTube creator, Alan Chikin Chow, said: “It’s really great to see a dedicated Create app because it gives creators the confidence that whatever we make on YouTube Create will be optimized for the platform. An app like this will open the door for more people and make becoming a YouTuber that much more accessible.”
- YouTube creator, Jade Beason, said: “I am all about efficiency. I’m really excited about the AI-powered insights because it’s taking what I already do – scouring the internet, looking at Google Trends, taking my viewers’ suggestions – and quickly giving me ideas for videos to get inspired to make and put my own spin on.”
- YouTube creator, Cleo Abram, said: “AI tools can help us shrink the gap between what we imagine and what we can make, instead of shrinking our ideas. And because they help us shrink that gap, these tools can increase access to the conversation.”
- Artist, songwriter and producer, Charlie Puth, said: “I’m thrilled to be a part of YouTube’s AI Music Incubator. GenAI technology is a powerful tool, and I’m grateful YouTube is collaborating with artists while developing their technology to ensure it ultimately accelerates creativity instead of replacing it.”
