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Ex Batallion is RRJ’s newest brand endorsers

Ex Batalion with RRJ executives Alvin Sia and Patrick Sia

Ex Batallion the YouTube group sensation with 40 million subscribers and is known for the song “Hayaan Mo Sila” is now the newest endorsers of one of RRJ, barely a week under the wing of Comedy Concert Queen Ai Ai de Las Alas.

In a press conference held in Ai Sarap, a restaurant owned by the comedienne, they faced the press for the formal announcement. RRJ executives revealed that they decided to sign the group for a 2 year contract which includes billboard spreads, collaboration with Ex Batallion for limited edition designs on their line, music videos and appearances.

After accidentally meeting the group through her staff last year Ai Ai became close to the group which lead to a collaboration with the song “Walang Pinipili.”

“Kasi di ba mahilig ako mag-album. Hindi naman bumebenta so yun sabi ng staff ko makipagcollaborate daw ako,” said Ai Ai. “Sabi nga ni Bossing (referring to Vic Sotto) mahilig daw ako sa sakit ulo. ‘Walang kadala-dala yan si Ai Ai!’. Kasi alam ko namang kailangan nila ako at mababait na bata naman sila. Bihira kasi mangyari yung kagaya ng nangyari sa kanila na internet sensation na nakatawid sa mainstream so kailangan nila ng guidance ko para tumagal sila sa mainstream,” she said.

“Hindi naman siya nagsabi sa amin na punta kayo sakin imanage ko kayo. Kaya po hindi po nakakatakot. Simula po nung makilala namin siya wala naman po siyang ginawa kundi tulungan kami. Without any kapalit,” some of the group members answered.

Ai Ai also revealed that she is working for a US Tour for them. They will also be selling cd’s but mainly will release their songs via online streaming like iTunes and Spotify.

ExB also revealed that they are now shooting a music video for their new song that  will be dedicated to the girls after “Hayaan Mo Sila”. It will be entitled “Sagot Kita”.

Ai Ai revealed that Ex Batallion’s RRJ endorsement will only be the beginning of the great journey as musicians.

Watch Ex Batallion’s press conference below:


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