Every morning, things needs to be done the quickest way possible. We don’t even have time for breakfast, which is known as the most important meal of the day. Skipping breakfast negatively impacts our weight, memory, cognition, hormonal health, and mood.
Finally, BelVita Breakfast Biscuits (BBB) is now in the Philippines. It is known for its great taste and energizing consumers the world over. It is the first breakfast biscuit from Mondelez Philippines and is made to address the need for healthy and convenient on-the-go snacks.
Expanding in the well-being space
“We live in a fast-paced world where people have increasing awareness of their well-being needs but are sometimes challenged by the lack of time to prepare and eat a balanced breakfast. Their preferences are evolving and they want snacks that are not only delicious but offer convenience and good nutrition. We see belVita entering the breakfast category by creating this new biscuit occasion. We envision belVita to energize this well-being space,” said Anna Sapitan, Mondelez Philippines’ Marketing Manager for the Biscuits Category.
Celebrity couple Yael and Karylle know first hand about having an active and hectic lifestyle. They make sure to give quality time to each other first thing in the morning and put importance to their food choices.
“Breakfast is sometimes the only meal we get to enjoy together with our many commitments. This is why belVita breakfast biscuit is ideal for the lifestyle we have. We try to eat a balanced breakfast every morning. So we pair belVita with a piece of fruit and a glass of milk and we know we have everything we need to jumpstart our day,” Karylle shared.
Belvita is not just perfect for people who are always on a rush but it is also delicious according to Yael. “I like belVita not only because it is convenient to eat but also because it’s really yummy. It’s easy to reach for and it fills me up just right. When I want a delicious, healthy and convenient breakfast, it’s the perfect go-to,” Yael mused. The young couple considers belVita as part of their daily morning routine which makes the two as the perfect endorsers of the brand here in the Philippines.
The biscuit specially made for breakfast
The sudden shift to convenient well-being products is backed up by several studies. One out of five adults in the Philippines tend to skip breakfast according to the Philippines’ adult energy and nutrient intakes study published in the Federation of American Societies for Experimental Biology (FASEB) Journal in 2013. Meanwhile, a third or 31.5% of households in urban areas are able to meet their energy requirements for the day as stated in the Food and Nutrition Research Institute 2013 Dietary Survey. Also, one in ten or 13% of households consume their breakfast outside their homes in the National Capital Region.
“Belvita is specially designed for breakfast,” said Princess Landicho, belVita Brand Manager. “Just pair it with a serving of dairy products and fruit for a balanced breakfast to help kickstart your morning with energy. It is also a great on-the-run snack because of its convenient packaging.”
“BelVita breakfast biscuits are made with whole grain cereals, which include whole wheat and oat, and are fortified with vitamins and minerals such s Vitamin A, B1, B2, B3, D, calcium, iron and zinc. And thanks to more than 15 years of research, belVita is also baked using a special gentle baking process, which helps to preserve the nutritional quality of our cereal ingredients,” Landicho added.
Belvita is sold in more than fifty countries and was launched in the UK as a breakfast biscuit. The global breakfast icon is now available locally in two flavors: Honey and chocolate, and Milk and Cereal. To help with portion control, BelVita is packaged in a 4-packed box and the single 20g pack worth Php30.50 and Php8.25 respectively. This delicious breakfast biscuit is delicious & nutritious, and each piece tastes awesome on its own or together with your favorite meal to provide energy for the day ahead.
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