i2i New York unveiled the DJP Collection with the newest brand ambassador Daniel Padilla at the Manila House Private Club in BGC, Taguig. The designs were done with the co-owners of i2i New York, couple Ricco Ocampo & Tina Ocampo.
“High school pa lang ako nag susuot na ako ng salamin,” says Daniel Padilla. He shares that he always liked playing with different styles of eyewear, which is a manifestation of the risks he’s willing to take when it comes to fashion.
DJ as he is casually called by many, has been so involved with the collection that he participated in assigning the colors of the frames and putting together the frames and lenses. Also in the new designs is the influence from his recent and favorite travel destination, Tokyo.
“Masyado akong na-inspire sa street fashion ng Tokyo. Ang galling nilang lahat manamit at ang eyewear nila, sobrang kakaiba!” Daniel gushes.
The color of the year is purple, it will be incorporated in the lenses and introduced this summer. Tina Ocampo says Daniel is the perfect addition to the growing i2i New York family and that Daniel and i2i are both authentic & true.
“He shares not only the style of our brand but also our mission of providing quality yet affordable products to the public, which is very evident in the DJP Collection,” says Tina. “It is very important for us that our celebrity endorsers also believe in our products in such a way that they can talk about it with credibility and passion. Both Daniel and I believe that everyone will be given a way to enjoy the eyewear that they need and desire within their budget.”“Daniel is very easy to work with because he’s certain with what styles he wants and what his fans and our customers would love,” Tina shares.
i2i keeps up with the trends in eyewear fashion and makes sure it listens to customers’ needs when it comes to choosing materials. For instance, i2i products are lightweight, hypo-allergenic, & highly impact-resistant since it’s made of nylon & polycarbonate materials. Also, the frames are optically clear so as not to obstruct field of vision. To protect eyes from the sun’s rays, lenses underwent UV treatment.
Another i2i franchise is opened in Tacloban by Karla Estrada after the success of the DJP line and another one soon to be opened in Ormoc and other provinces.
At an affordable price tag ranging from Php370.00 to Php460.00, the DJP Collection keeps i2i’s promise of high-quality yet low-cost eyewear. i2i New York branches are located at:
SM Megamall, Market Market,SM North EDSA, SM MOA, Trinoma, Festival Mall, SM Fairview, Retina Uptown, Glorietta, Greenbelt 1, Robinsons Ermita, SM Manila, SM Dasmariñas, SM Bacoor, Starmall Alabang, Robinsons Galleria, Farmers Plaza, Pavillion Mall, Sta. Lucia Mall, Riverbanks Marikina, Cash & Carry Mall & Robinsons Tacloban.