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Xia Vigor on Jolly Spaghetti’s timeless sweet-sarap goodness

Ask any Filipino kid what their favorite food is and most likely they will answer you with ..what else? Jolly spaghetti. I can still vividly remember my first encounter with it during my younger years. There’s something about the taste that tickles our palates.

Jollibee is a favorite destination for the young ones and the young at heart. On March 26, 2017 a new TVC from Jollibee has began airing which features Xia Vigor, a British-Filipino child star, enjoying the famous Jolly spaghetti. It shows its timelessly appealing tamis-linamnam goodness which brings out the Jollibee kid in all of us. Jollibee has welcomed Xia as its newest endorser officially at a media event at Jollibee Biopolis Macapagal last April 22, 2017 and participants were treated with passes to DreamPlay, a DreamWorks-themed activity center at the City of Dreams Parañaque.


“Since its launch nearly four decades ago, the Jolly Spaghetti has remained a favorite among Filipino children from different generations and walks of life,” said Luis Berba, Jollibee Brand Manager.

“Our newest TVC illustrates that unforgettable sweet-sarap feeling that Pinoys get whenever they eat Jolly Spaghetti. It’s like being a jolly kid again, when every moment is filled with fun, good food, and the company of our loved ones.” “Xia’s genuine love for Jolly Spaghetti and her cheerful and articulate personality are why we believe she’s the best choice as kid endorser of our product.” Sweet-sarap moments with Xia.


Xia as a Proud Jolly Kid

Xia is like any other Filipino kid despite the recent exposure she gets from successful viral videos and TV shows. Quality time with her family is top priority and not to forget visiting her favorite dining destination, Jollibee.

“I like swimming and watching movies with my Mommy and kuya,” the child actress said. “Even when I wasn’t in showbiz yet, Jollibee has always been my favorite place to eat Jolly Spaghetti with my Mommy, kuya, and cousins.”

“I love it because sweet-sarap, tamis-linamnam siya talaga and it has a lot of hotdogs and cheese. Sana more kids like me will keep eating and enjoy Jolly Spaghetti!”replies Xia upon being asked about why she loves the famous Jolly Spaghetti. The Pinoy spaghetti Nothing beats the pioneer of sweet-style spaghetti, Jollibee.

 Jolly Spaghetti on being the Pinoy spaghetti

The world-famous brand made sure Pinoys will love it by putting in the most important elements into this delicacy. Its rich tomato sauce with beefy and juicy hotdog slices, sprinkled with creamy sheds of cheese will make you say it has the right “tamis-linamnam” goodness.

“The Jolly Spaghetti is the Pinoy spaghetti,” added Berba. “Our recipe is tailored to fit the Pinoy palate, which leans toward the sweeter side. It also has that well-rounded flavor that delights the taste buds. Jolly Spaghetti has become a comfort food for many Pinoys and it evokes all those wonderful memories of childhood.”

You can enjoy the best-ever Jollibee spaghetti for only P50.00 Solo and P55.00 for the value meal with drink. his sweet-sarap treat is available in all Jollibee stores nationwide and through #87000 Jollibee Delivery.

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